Kindred acquires gambling license in the Netherlands

10 Jun 2022

Kindred acquires gambling license in the NetherlandsThe online gambling operator Kindred Group (owner of brands like Unibet) has been granted a license to operate legally in the Netherlands. The local website Unibet.nl is expected to launch in the next few days.

A Dutch license marks the 20th local one the Group owns, showing the commitment to operating in fully regulated markets. A Capital Markets Day (CMD) will also take place on September 14 in London to outline the Group's strategy and more info about the Netherlands entry.

Henrik Tjärnström, CEO of Kindred Group, commented:  ''The Netherlands is a large and important European market and one that we look forward to operating in with a local licence. As part of our long-term ambitions and strategy, we are eager to provide a safe, secure and entertaining gambling experience for Dutch customers.''

Anne-Jaap Snijders, Chief Commercial Officer at the Kindred Group added: ''We are fully committed to establish Kindred’s role as a responsible, trustworthy and valuable gambling operator on the Dutch market through our flagship brand Unibet. Our corporate purpose to transform gambling by being a trusted source of entertainment that contributes positively to society’ sits at the heart of our Unibet Impact program which is solely dedicated to foster a safer and more responsible online gambling industry.''

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No need for introduction for a brand like Unibet, a global power that has managed to take over the market with millions of active players. For 20+ years the bookmaker has been on a constant rising and it has reached many strategic regulated markets, like France, Italy and Australia among others. The Kambi sportsbook platform has always been a guaranteed solution, but that doesn’t mean that there are no negative points at the Scandi giant. I noticed that the last couple of years the odds took a slight downfall, especially in minor football leagues and N.American sports. There still are many complaints about the customer support, features like partial/auto Cashout and Quickbet should be added, while the winning limits seem ridiculous to my eyes. On the other hand, the odds on the top leagues are better than Bwin’s and equal to Bet365’s, while the wide range of sports, markets and payment methods are intriguing. I can’t ignore that Unibet is a safe and sound choice for a recreational player and it is fair to the brand, which has built a solid name throughout all these years.

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