Betano lands Romanian Cup sponsorship

25 May 2022

Betano seals sponsorhip with the Romanian Cup Kaizen Gaming's online bookmaker Betano has finalised a deal with the Romanian Football Federation, which allows it to become the naming partner of the Romanian Cup for the next three seasons. The tournament will also undergo a name change to The Cupa Romaniei Betano. On the same note, the Federation will revamp the Cup with more matches and a more fan-centred experience.

''The oldest football competition in Romania receives the support of Betano the same year it is being reinvented. By implementing a new, modern, competitive format, one that is much more attractive and more dynamic, we expect to improve the level of play and strengthen the clubs’ relationships with their supporters”, in the words of Răzvan Burleanu, President of the Romanian Football Federation.

''Our partnership with this historic football association marks a milestone for Kaizen Gaming and for our brand Betano. We have been supporting Romanian sports since the start of our operations in the country, six years ago this month; Cupa Romaniei Betano consolidates our commitment to the country’s sporting community and football, in particular, the sport we all love,'' said Julio Iglesias Hernando, CCO at Kaizen Gaming.

Betano has also sealed sponsorships with Sporting Lisbon, Benfica and FC Porto from Portugal, Atlético Mineiro and Fluminense from Brazil, Lokomotiv Sofia from Bulgaria and in Greece with PAOK and Olympiacos.

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Betano is one of the most promising betting sites in Europe. I like how it follows the footsteps of Stoiximan.gr, which means high odds, a wide variety of markets and multiple features like MatchCombo, Request a Bet and Fast Markets. The Live Streaming service, which at first was only available for E-sports, now can be used in some countries for several sports and leagues. The native app is one of the easiest ones I have ever used and is continually upgrading. Unlike most sportsbooks, Betano focuses a lot on localization and soon will enter the Bulgarian market. However, there are also some areas I would like to see improvement. There are very few currencies available and many country restrictions. I would also like to see the 5% tax on German players absorbed by the bookmaker and the payout on live basketball to increase. Overall, it is remarkable how much Betano has managed to achieve so far. It is definitely one of the hottest new betting destinations at this point.

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