Interwetten and Liverpool FC sign new partnership deal

10 May 2022

Interwetten and Liverpool FC sign new partnership dealOne of the pioneers of online betting, Interwetten, has signed a new regional long-term sponsorship deal with English football giants Liverpool FC. Fans of The Reds will enjoy exclusive promotions, unique content on the club's digital platforms and more brand perks. The deal was finalised just a few days after Liverpool qualified for the Champions League Final against Real Madrid, adding to the fans' excitement.

Stefan Sulzbacher, Interwetten Speaker of the Board, made the following comment: ''As a reliable sports betting provider, we always strive for long-term partnerships and corporations with an international reputation. It fills us with pride that, with the help of Onside Sports GmbH, we will have one of the most traditional and powerful club brands in the world at our side in Liverpool FC.''

On The Reds' side, Ben Latty, Liverpool FC Commercial Director, added: ''We are excited to launch our partnership with Interwetten. Together we will provide our fans in the region with new opportunities to engage with the club through innovative content and unique experiences.''

Interwetten has recently inked multiple sponsorship deals with the NHL, PDC, the Austrian Ski Federation, and the German Ski Federation, standing out in reputation and prestige. The Austrian-based bookmaker aims to establish an even broader membership base, focusing on long-term collaborations. 

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Interwetten has been around since 1990 and online since 1997, so it has been rightfully named as the “grandfather of online betting”. The vast presence of the brand in 70+ countries and their 30+ years of stability in the betting world do the talk. Truth is that IW was one of the most slow-moving companies for many years, but this has changed after the new CEO Dominik Beier took over. Still, the odds are usually shorter compared to other leading bookmakers and the betting limits are mediocre. I want to see them adding trending features like Bet Builder or Auto Cashout, removing the withdrawal fees and of course adding live chat. On the other hand, I like the offered promotions and the really cool loyalty program, the high odds on favourites, and the quick payout. Also, the site is extremely simple and easy to use, therefore they have a big 35+ customer base. Interwetten is a top choice if you prefer to bet on football, tennis or motorsports, or you are a favourites punter.

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