The sports betting e-wallet MiFinity has finished its rebranding. A new logo and renewed brand colours are followed by a full update on the website and social media channels. The UK-based business went deeper than just a cosmetic change. It aims to become a leader in payments in the sports betting industry and wanted to reflect the ambitions and values it represents in the new branding.
The CEO of MiFinity, Paul Kavanagh said: ''MiFinity has made significant inroads in the online payments and iGaming space in the last 18 months. As such, our brand refresh reflects our maturity and ambition. MiFinity’s eWallet is the ‘eWallet with infinite possibilities’ a sentiment that the team at MiFinity believes embraces the brand and one that our merchants and customers will get behind. 2022 will be a big year for MiFinity, and the rebrand sets the tone for our continued success.''
MiFinity comes from a highly successful 2021, where it recorded a 1.300% increase in transactions, launched on more than 300 gambling brands, and expanded coverage into several new areas. Moreover, it launched the MiFinity voucher (a digital pre-paid voucher for single use) and the MiFinity IBAN which allows transferring funds from an IBAN-enabled bank account to an e-wallet with zero fees.