Parimatch limits partnership with Chelsea

18 Mar 2022

Parimatch ChelseaThe Ukrainian-founded bookmaker Parimatch has announced that it will limit joint marketing and ad campaigns with FC Chelsea to focus on sending more humanitarian efforts to Ukraine. Several rumours circulated about terminating the partnership with the London club due to sanctions imposed on the Russian owner, Roman Abramovich. However, the online gaming operator will stay as a sponsor but with a restricted scope.

What Will Change For Parimatch?

In a Parimatch statement, we read: "After considering the situation, we have decided to pause all joint marketing and brand campaigns with the club featuring the Parimatch logo and brand. All of our current activity in the public domain is aimed at raising awareness about the war. And we intend to use the resources at hand, including the club's LED display systems, to promote our volunteering and donation activities."

Parimatch has been one of the most active bookmakers in assisting Ukraine in every way possible. Despite the headquarters being moved to Cyprus, both the CEOs are Ukrainians; hence, they have planned to donate UAH 60m ($2m) to help civilians and non-combatants. A total of UAH 42m ($1.4m) has already been given for ammunition, medicines and logistics. Moreover, Parimatch withdrew from the Russian market in late February to protest against the ongoing invasion.

Why choose Parimatch

Chelsea’s Official Betting Partner
  • 30+ Sports
  • All Elite Cricket Events Available
  • Best Odds Guaranteed for Races
  • Multimatch Bet Builder
  • Quick Bet
  • Full & Partial Cash Out Available
  • Mobile Apps
  • 24/7 Support
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For more than 20 years, Parimatch has remained an elite brand for CIS countries. Besides the licenses in Cyprus and Kazakhstan, the operator also actively targets African and Asian countries like Tanzania, Nigeria, India, and Bangladesh, making giant leaps in terms of localisation. I firmly believe the payouts for the English Premier League and Cricket events are competitive in the industry; meanwhile, services like the unique Multimatch Bet Builder, the Quick Bet, and the Partial Cash Out enhance the sportsbook. In my view, the mobile apps for Android and iOS devices and instant withdrawals make Parimatch a decent betting destination. The average live betting odds and the low payouts for secondary Football and all Tennis events are significant drawbacks. Also, the many country restrictions and the strict verification policy are considered cons for the bookie. Finally, I should highlight that more payment methods would be excellent for bettors. Overall, the brand offers a decent sportsbook if you seek an instant payout bookie and an advanced Cricket offering.

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