Betsson Group’s expansion continues

3 Feb 2017

Betsson GroupBetsson Group AB is one of the most active and upcoming companies and they never stop to chase new opportunities and the tries to make the group even bigger. And they move on to their plan, by confirming the acquisition of London AIM-listed interactive gaming operator NetPlay TV. The target is to expand into the United Kingdom market and that is the way they will do it. Just a few days ago the Betsson Group announced the acquirement of NetPlay TV for a total consideration of £26.4 million. As the British media commented, the main shareholder of the «Directforce Trading», which holds 27% equity in the company, has accepted Betsson’s offer.

Ulrik Bengtsson, who is the CEO of Betsson Group stated that his firm was acquiring three established UK betting brands (Jackpot24/7, SuperCasino and Vernons), showing that the plan was working perfect. «Betsson’s experience of operating successful casino brands will add to NetPlay’s earnings and growth. We have a long-term view on NetPlay and will achieve significant cost synergies and operational improvements over time. Part of Betsson’s acquisition strategy is to add volume to its scalable Techsson platform and to increase the share of regulated revenue,” Bengtsson commented.».

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Swedes, by tradition, are always focusing on making things easy to use, so we are not surprised that Betsson’s website is one of the most user friendly in the betting industry. Even fresh punters will get the hang of www.betsson.com in no time. They went online in 2001 and although there have been some ups and downs, they have successfully developed a great number of alternative betting markets, such as TV shows and awards, to the highest standard. In traditional kinds of betting their services are sufficient, but do not offer something significant. A great plus is that their withdrawals through e-wallets are free of charge, but they do not offer a vast selection of payment methods. A possible increase to their bonus policy would boost them even further.

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