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Betfair and Spotlight Sports Group renew partnership

7 Feb 2022

Spotlight Sports Group, a content and media company, has recently announced that it agreed to extend its cooperation with the renowned online bookmaker Betfair to produce live watch and video content for 2022.

Betfair Coverage of Horse Races

Spotlight Sports Group’s chief commercial officer Sam Houlding said about the deal: “Our live content has grown remarkably over the past 3 years, and we’re excited to be extending our partnership with Betfair. We’re excited to take our content even further throughout the year, with Cheltenham just around the corner. Our video production keeps evolving, and we’re delighted to continue developing shows that add fantastic value for both our Racing Post audience and our key partners.”

 “We are very excited to extend our video partnership with Spotlight Sports Group throughout 2022; Racing Post Live has given us another platform to showcase the functionality of the Exchange in a live and engaging environment,” mentioned Barry Orr, Betfair’s head of media relations.

Also, Damian Mears, head of media sales, added: “Since launch, Racing Post Live has continued to show really positive growth and is now an extremely valued and established part of our major race day output at Spotlight Sports Group.”

As a part of the new agreement, every Saturday, key races will be covered throughout 2022, alongside all significant racing festivals, including the Grand National, Cheltenham and Royal Ascot.

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When it was established back in 2000, the Betfair betting exchange revolutionized online gambling. It gave bettors the ability to compete against each other based on a poker or stock exchange model. Players can bet with very high limits and also cover their wagers with more fair conditions compared to the Cash Out feature that traditional bookmakers offer. Professional bettors can use the exchange as a tool to follow market trends and sell their bets. The high liquidity almost guarantees that your bets will be traded. Betfair is up-to-date with the latest features, like Bet Builder and Request a Bet, and added a fixed-odds section, too. However, the sportsbook payout is below par. Although the market depth in the exchange is huge, it is not as it once was. The liquidity of less popular sports and leagues has decreased dramatically due to the inability of some countries to regulate the betting exchanges, which forced Betfair to exit strategic markets. Moreover, the commission fees are relatively steep compared to other exchanges, such as Matchbook or Smarkets. There are additional charges if you are a very successful trader. Overall, if you are looking to bet on the exchange, then Betfair is unrivalled to any other company.

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