Bet365 renewed partnership with UFC

4 Feb 2022

Media AwardsThe renowned online sportsbook Bet365 and the biggest MMA company, the Ultimate Fighting Championship (UFC), have announced that they will extend their cooperation. Under this new agreement, the world-known bookmaker will be the exclusive official betting partner of UFC in the UK and Ireland. Moreover, Bet365 will feature selected UFC digital content on its social media platforms.

“After such a successful 2021 with bet365, we’re looking forward to expanding our partnership to include the creation of new digital content for our fans this year and this is the continuation of what we believe will be a long relationship with bet365.” said UFC Vice President of Global Partnerships Nick Smith.

A Bet365 spokesperson commented regarding the deal: “We are delighted to extend our relationship with UFC in a year that sees the organisation return to the UK with live events. We are looking forward to giving Laura Sanko an additional platform to engage with the UFC fan base and show her technical insight and analysis.”

The new deal includes visibility for Bet365 on UFC fight pass that is a digital subscription service for combat sports. Additionally, the bookmaker will also set its banners within the octagon at selected UFC events. Tickets to UFC London and other UFC giveaways will be available to players who subscribe to the Bet365 ‘One on One’ YouTube channel.

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