Interwetten signs new deal with NHL in Austria

28 Jan 2022

The online bookmaker Interwetten has announced a new partnership with North America’s National Hockey League (NHL). As a part of this deal, Interwetten will become an official partner of the NHL in Austria.

Interwetten will be able to use official NHL branding, marks and logos and at the same time will have access to a full portfolio of the world’s most competitive ice hockey league.

NHL’s vice president of international business development and partnerships, John Lewicki, said regarding this new agreement: “We are excited to welcome Interwetten as an official partner of the NHL. Interwetten is a leader in the sports betting category, delivering great entertainment to their customers through creative marketing initiatives. We look forward to working with Interwetten to engage the ever-growing hockey fanbase across Austria.”

“As a reliable sports betting provider, we focus our engagements and collaborations in sports with long-term partnerships that enable maximum entertainment. We are proud that we have a multi-year partnership with the NHL – the best ice hockey league in the world – and the SIG Group.” Interwetten’s board spokesman Stefan Sulzbacher stated.

This cooperation will be supported by Sportradar which is the NHL’s official betting data partner since June 2021. The two parties signed a 10-year contract and as part of this deal, the NHL will use Sportradar’s data-driven marketing solution, to develop betting partnerships outside of North America.

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Interwetten has been around since 1990 and online since 1997, so it has been rightfully named as the “grandfather of online betting”. The vast presence of the brand in 70+ countries and their 30+ years of stability in the betting world do the talk. Truth is that IW was one of the most slow-moving companies for many years, but this has changed after the new CEO Dominik Beier took over. Still, the odds are usually shorter compared to other leading bookmakers and the betting limits are mediocre. I want to see them adding trending features like Bet Builder or Auto Cashout, removing the withdrawal fees and of course adding live chat. On the other hand, I like the offered promotions and the really cool loyalty program, the high odds on favourites, and the quick payout. Also, the site is extremely simple and easy to use, therefore they have a big 35+ customer base. Interwetten is a top choice if you prefer to bet on football, tennis or motorsports, or you are a favourites punter.

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