888sports signed deal with RB Leipzig

11 Jan 2022

The online sports betting site 888sports has made a two-year deal with the Bundesliga top-tier team RB Leipzig. As a part of this new partnership 888sport branding will appear on multiple surfaces around the team’s stadium Red Bull Arena and also on the club’s digital channels.

“As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga. 888sport is an established brand which would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together.” RB Leipzig chief commercial officer Matthias Reichwald said about the deal.

Kieran Spellman, 888’s vice president and head of sport, mentioned: “We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany. This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market. This partnership is a signal of 888sport’s long-term commitment to Germany.”

The Gibraltar-based betting firm is trying to expand its presence in the German market lately. The partnership was formally presented on the 8th of January when Leipzig faced Mainz.

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Even though 888 started as a casino and poker site, in 2008, the sportsbook came into the light. Since then, the offering has been steadily improving. It has moved its business to Gibraltar and has become one of the most established brands. It has a clear white markets strategy and focuses a lot on localization. It currently holds local licenses in countries with strict betting regulations, like Sweden and Spain. In addition, it recently expanded to the US market, with the launch of the SI sportsbook. The horse and greyhound sections are excellent and you can utilize several features while betting. Nonetheless, there are some aspects I would like to see some enhancements. The site recently switched from the Kambi to an in-house built platform and faces the same problems as any new platform does. The number of markets offered, even for the top football events, has dropped considerably, especially compared to the competition. Also, there have been several instances where the Cash Out feature is suspended for a long period. Finally, the withdrawal times are rather slow. Overall, 888sport is a site worth trusting and following.

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