Chelsea and Parimatch introduce ‘The Chosen Ones’

23 Nov 2021

The Premier League’s football club Chelsea and its partner, the renowned bookmaker Parimatch, have launched their brand new campaign named ‘The Chosen Ones’. Present at this new campaign that is inspired by the Arthurian Legends' 'The sword in the stone' will be Chelsea’s defenders César Azpilicueta, Marcos Alonso and Thiago Silva.

In the new spot, Chelsea’s captain César Azpilicueta, releases a ball from the stone celebrating Parimatch Tech’s partnership with the 2020-21 UEFA Champions League winners.

Ekaterina Amirkhanova, Parimatch CCO, stated: "The Arthurian Legends have been a universal source of inspiration for hundreds of years, and we are so happy that Chelsea FC was on board with exploring them with us in this new ad. The campaign revolves around the idea of how the past, the present and the future are intertwined. Working with Chelsea FC is always a great pleasure, and we can’t wait to see what the team has up their sleeve for this season."

Guy Laurence, Chelsea FC CEO, mentioned: "When we signed our partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative. This TVC spot achieves just that, and we look forward to seeing César, Thiago and Marcos playing their role as the 'chosen ones' on TV screens across Europe over the coming months."

Chelsea and Parimatch have made an agreement earlier in 2021 for a three-season deal. As a part of this partnership, the bookmaker will utilize digital and social assets to generate mutual branding opportunities.

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Parimatch has been a huge brand for the CIS since forever, but their most important improvement is that they keep enhancing their international presence. Apart from the local licenses in Cyprus, Russia and some minor Eastern European countries, they also actively target Tanzania & India. Additionally, they are about to turn their attention to more African territories, Pakistan and Brazil. By having Dale Willem Steyn as their ambassador they have gained points in awareness. I consider PM as a much more honest bookmaker than the majority of the CIS books. Moreover is a top choice for cricket or UFC betting and the lines are super competitive. On the other hand, the Air Parimatch site is complicated to me, while they haven’t improved the slow live betting acceptance. Overall, they are a decent sportsbook, promising to make worth your while.

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