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Chelsea and Parimatch introduce ‘The Chosen Ones’

23 Nov 2021

The Premier League’s football club Chelsea and its partner, the renowned bookmaker Parimatch, have launched their brand new campaign named ‘The Chosen Ones’. Present at this new campaign that is inspired by the Arthurian Legends' 'The Sword in the Stone' will be Chelsea’s defenders César Azpilicueta, Marcos Alonso and Thiago Silva.

In the new spot, Chelsea’s captain, César Azpilicueta, releases a ball from the stone, celebrating Parimatch Tech’s partnership with the 2020-21 UEFA Champions League winners.

Parimatch Marketing Draws from Folklore

Ekaterina Amirkhanova, Parimatch CCO, stated: "The Arthurian Legends have been a universal source of inspiration for hundreds of years, and we are so happy that Chelsea FC was on board with exploring them with us in this new ad. The campaign revolves around the idea of how the past, the present and the future are intertwined. Working with Chelsea FC is always a great pleasure, and we can’t wait to see what the team has up their sleeve for this season."

Guy Laurence, Chelsea FC CEO, mentioned: "When we signed our partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative. This TVC spot achieves just that, and we look forward to seeing César, Thiago and Marcos playing their role as the 'chosen ones' on TV screens across Europe over the coming months."

Chelsea and Parimatch have made an agreement earlier in 2021 for a three-season deal. As a part of this partnership, the bookmaker will utilize digital and social assets to generate mutual branding opportunities.

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For more than 20 years, Parimatch has remained an elite brand for CIS countries. Besides the licenses in Cyprus and Kazakhstan, the operator also actively targets African and Asian countries like Tanzania, Nigeria, India, and Bangladesh, making giant leaps in terms of localisation. I firmly believe the payouts for the English Premier League and Cricket events are competitive in the industry; meanwhile, services like the unique Multimatch Bet Builder, the Quick Bet, and the Partial Cash Out enhance the sportsbook. In my view, the mobile apps for Android and iOS devices and instant withdrawals make Parimatch a decent betting destination. The average live betting odds and the low payouts for secondary Football and all Tennis events are significant drawbacks. Also, the many country restrictions and the strict verification policy are considered cons for the bookie. Finally, I should highlight that more payment methods would be excellent for bettors. Overall, the brand offers a decent sportsbook if you seek an instant payout bookie and an advanced Cricket offering.

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