Chelsea and Parimatch introduce ‘The Chosen Ones’

The Premier League’s football club Chelsea and its partner, the renowned bookmaker Parimatch, have launched their brand new campaign named ‘The Chosen Ones’. Present at this new campaign that is inspired by the Arthurian Legends' 'The sword in the stone' will be Chelsea’s defenders César Azpilicueta, Marcos Alonso and Thiago Silva.

In the new spot, Chelsea’s captain César Azpilicueta, releases a ball from the stone celebrating Parimatch Tech’s partnership with the 2020-21 UEFA Champions League winners.

Ekaterina Amirkhanova, Parimatch CCO, stated: "The Arthurian Legends have been a universal source of inspiration for hundreds of years, and we are so happy that Chelsea FC was on board with exploring them with us in this new ad. The campaign revolves around the idea of how the past, the present and the future are intertwined. Working with Chelsea FC is always a great pleasure, and we can’t wait to see what the team has up their sleeve for this season."

Guy Laurence, Chelsea FC CEO, mentioned: "When we signed our partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative. This TVC spot achieves just that, and we look forward to seeing César, Thiago and Marcos playing their role as the 'chosen ones' on TV screens across Europe over the coming months."

Chelsea and Parimatch have made an agreement earlier in 2021 for a three-season deal. As a part of this partnership, the bookmaker will utilize digital and social assets to generate mutual branding opportunities.

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