Chelsea and Parimatch introduce ‘The Chosen Ones’

23 Nov 2021

The Premier League’s football club Chelsea and its partner, the renowned bookmaker Parimatch, have launched their brand new campaign named ‘The Chosen Ones’. Present at this new campaign that is inspired by the Arthurian Legends' 'The sword in the stone' will be Chelsea’s defenders César Azpilicueta, Marcos Alonso and Thiago Silva.

In the new spot, Chelsea’s captain César Azpilicueta, releases a ball from the stone celebrating Parimatch Tech’s partnership with the 2020-21 UEFA Champions League winners.

Ekaterina Amirkhanova, Parimatch CCO, stated: "The Arthurian Legends have been a universal source of inspiration for hundreds of years, and we are so happy that Chelsea FC was on board with exploring them with us in this new ad. The campaign revolves around the idea of how the past, the present and the future are intertwined. Working with Chelsea FC is always a great pleasure, and we can’t wait to see what the team has up their sleeve for this season."

Guy Laurence, Chelsea FC CEO, mentioned: "When we signed our partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative. This TVC spot achieves just that, and we look forward to seeing César, Thiago and Marcos playing their role as the 'chosen ones' on TV screens across Europe over the coming months."

Chelsea and Parimatch have made an agreement earlier in 2021 for a three-season deal. As a part of this partnership, the bookmaker will utilize digital and social assets to generate mutual branding opportunities.

Why choose Parimatch

Notorious McGregor’s Official Bookmaker
  • Quick bet feature
  • Cashout
  • 95%+ on basketball/tennis
  • 100+ special markets per game
  • 40+ extra bets for cricket
  • Cricket outright bets
  • Mobile apps
  • 24/7 support
Play now
Get the Best Odds
BOOK SPY
BOOK SPY BONUS REVIEW

Parimatch has been a huge brand for the CIS since forever, but their most important improvement is that they keep enhancing their international presence. Apart from the local licenses in Cyprus, Russia and some minor Eastern European countries, they also actively target Tanzania & India. Additionally, they are about to turn their attention to more African territories, Pakistan and Brazil. By having Dale Willem Steyn as their ambassador they have gained points in awareness. I consider PM as a much more honest bookmaker than the majority of the CIS books. Moreover is a top choice for cricket or UFC betting and the lines are super competitive. On the other hand, the Air Parimatch site is complicated to me, while they haven’t improved the slow live betting acceptance. Overall, they are a decent sportsbook, promising to make worth your while.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

After a week off due to national team fixtures the English Premier League returns to action, and what a better way to do start matchday 9 than with th...

Read more »

Gambling can be traced in Germany all the way back to Roman times when soldiers were playing several forms of dice games. At some point after the intr...

Read more »

The UK Gambling Commission fined online betting operator Betway £408,915 for marketing on the kids’ section of the West Ham United Football Club...

Read more »

The 2021 report from the Malta Gaming Authority (MGA) has been released. The MGA generally took less regulatory actions, such as issuing fewer warning...

Read more »

The 2022 European Cricket Championships, held in Malaga, Spain, now have Stake.com as an official partner. The T10 competition, in which 21 national t...

Read more »

Just one week after an impressive 49-goal matchday 1, UEFA Champions League action is back. Among all the exciting events, the one that stands out the...

Read more »

LeoVegas Group, the renowned igaming operator, disclosed on Thursday that English Premier League giants Manchester City is the subject of a new partne...

Read more »

The moment football fans worldwide have been waiting for has finally come. The 2022-23 UEFA Champions League season is officially underway with 8 matc...

Read more »

After expanding into Colorado, their second active US state so far, Bet365‘s presence in the North American market has grown. Bettors in the Cen...

Read more »

The 2022 summer transfer window ends on the night of September 1st. As the deadline day is rapidly coming close, top European clubs are looking to sea...

Read more »

LATEST BOOKMAKER PROMOTIONS