Betway deal with ITF comes to an end

23 Jan 2017

BetwayTwo years after the beginning of the deal between the well known bookmaker, Betway and the International Tennis Federation (ITF), that saw the first part sponsoring the great tennis tournament, Davis Cup, their deal came to an end. In November 2015, Betway signed up to become an international sponsor of the Davis Cup and Fed Cup, the ITF’s flagship men’s and women’s national team contests, respectively. But after the new policy introduced by ITF regarding deals with betting companies and gambling inside tennis in general, it was inevitable that deal would be concluded.

The three-year deal was to end in 2018, but the ITF now says the agreement will conclude with immediate effect. A spokesman by ITF, commented on the matter at CNN that all relationships with betting partners were ceased from 2017 and that is due to a part of policy decision to cease having betting sponsors. That deal breaker was not good for Betway, who lost an important way of advertising themselves, but as it seems, this will be one of the big changes are about to come globally regarding gambling.

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