After the new agreement that the Union of European Football Associations (UEFA) and Sportradar announced, the sports betting data provider will be an exclusive betting data collector until the end of the 2023-24 season. Upon this partnership, 1500 matches will be covered, including the UEFA Euros 2024, the UEFA Nations League and the UEFA Women’s League.
Carsten Koerl, CEO of Sportradar, stated: “Sportradar has more than 20 years’ experience collecting and building valuable products from football match data, and now, as the world’s leading sports technology company, we’re the only organisation with the technological capabilities and unique resources to truly support the growth of one of the biggest federations in global sport.”
On behalf of UEFA, Guy-Laurent Epstein, Marketing Director said: “We are very happy to enter into this partnership with Sportradar, who are a global leader in delivering sports data It follows a long-standing partnership with the company as our official integrity partner and it links to our recent announcement of Bwin as the first betting partner for one of our competitions.”
This new deal means that Sportradar will continue to be UEFA’s official integrity partner. It is also important to mention that by the end of October, Sportradar won an award from the International Betting Integrity Association (IBIA) for data collection.