Entain announced a new F1 deal with McLaren

29 Oct 2021

Entain has created an exclusive content for Formula 1 fans and will cooperate with McLaren. Via its Partypoker Sports brand, the sports betting group will give the opportunity to players to have special access to the McLaren F1 team, along with an international TV ad campaign until the end of the season.

“We want Party to be a destination for players around the world who enjoy games and sharing experiences around the sports and activities they love.This is about creating recreational content which encourages people to take a look and explore new ways of enjoying themselves with our brands.” said Paris Anatolitis, the MD of Party Brands and Commercial Director at Entain.

Multiple new McLaren F1 themed offers will be available for players on the Partypoker Sports websites. At the ‘Super Fan’ contests, players could participate in many quizzes to test their F1 knowledge and claim exclusive prizes, such as a McLaren helmet.

Players can also have access to a video series entitled ‘See the Unseen’ which provides a behind-the-scenes look at the people who make McLaren Racing work. Moreover, interviews from notable McLaren members like CEO Zak Brown as well as the pit crew, engineers and driver Daniel Riccardo will be available.

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Partypoker Sports might be among the newest entries, but I will not fall in thoughts this time. The reason for that is that the brand is run and operated by one of the most experienced groups like Entain Plc, the same company which also owns Bwin. The brand walks down the road of the regulated markets, just like every other brand of the group, so integrity and trustworthiness are here for sure. The in-house platform serves the players well on desktop, but it is rather slow on mobile devices. Product-wise, partypoker has many things to offer, like competitive - and completely identical with Bwin’s - odds and a huge range of sports and markets. I also love the fact that it comes with all the essential features, like Bet Builder, Edit Bet, Auto Cashout and Live streaming. On the other hand there still are things in need for improvement. Customer support is slow; winning accounts are quickly limited and max bets are lower compared to the competition. Also, the absence of sports promotions is a massive drawback, but overall, partypoker Sports is a good and safe choice.

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