Sky Betting analyses their data

20 Jan 2017

Sky BettingA new add on will be available for the Sky Betting bookmaker, since the popular UK operator is ready to utilise technology from Qubit. The aim of course is to enhance the players’ betting experience as much as possible. The company currently has 50 million content updates across its brands each day, while over 53 million transactions are being processed every day and Qubit will be the one that is going to analyse the data, in order to be able to personalize even more every player’s betting experience.

Qubit chief executive Graham Cooke commented: «Demand for our technology in the gaming market is growing massively, as operators focus their attention on improving product experience and increasing player loyalty. Sky Betting & Gaming interact with about 70% of the UK’s recreational market and by choosing the Qubit platform, which handles 50 billion events per month across our customer base, we’re well matched to deliver personalisation at scale for Sky Betting & Gaming.».

Sam Talbot, senior product manager of Sky Betting & Gaming, added: «There are a number of challenges such as the huge volume of data, the need to stay in complete control of product stability, and the complexity of single page apps.».

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