Super League Europe and Betfred extend their partnership

12 Oct 2021

The renowned bookmaker Betfred announced that it has agreed for a two-year extension to its sponsorship with Super League Europe, the top-flight league of the rugby league system in Great Britain.

The first agreement between the two parties took place back in 2017 and Betfred will be the longest sponsor that the league ever had. The competition includes nine English clubs and the Catalans Dragons. Betfred Super League will remain the official name of the tournament. Super League and Betfred committed to working together on a responsible gambling campaign and promoting it during matches.

League chief commercial officer Rhodri Jones mentioned: “It’s great to be extending our successful partnership with Betfred. During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support. ”

Furthermore, Betfred chairman Fred Done, said: “The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred and is why I had absolutely no hesitation in extending the Super League deal for at least a further two years.”

This is the third sponsorship related to rugby that Betfred signed this year. The other two are with the Challenge Cup and the Rugby Football League (RFL).

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Betfred is a well-known name among bettors in Britain. It is the epitome of uncomplicated betting, and one of the last UK betting giants still privately owned. The sportsbook was the first to offer a Lucky 15 bet and the first to pay out bettors before a result was guaranteed in 1998. The horse and greyhound racing sections are some of the most complete among online bookies. If you asked me who the best High Street bookmaker is, I would easily tell you, Betfred. However, the transition from shops to online betting has not been so smooth. You can see that most of their business still comes from the High Street, as the platform lacks finesse. The number of markets and payment methods available does not even come close to what the competitors are offering. In addition, for a sportsbook that has been online since 2004 and had a revenue of £10 billion in 2019, the expansion internationally has inexplicably been overlooked. Nonetheless, it is still one of the top options for all the major UK sports.

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