Unibet won an ad dispute

17 Jan 2017

UnibetA few days ago a complaint came to the surface against Unibet for an advertisement that was published by the well known bookmaker. It was about a paid post for Facebook and a TV advertisement, that featured three men discussing the outcomes at several sports events and the reasons that led them to their decision. The advertisement closed with the line «Luck Is No Coincidence». The dispute came because of the final line, indicating that in gambling the players will not need luck, something that it was considered as misleading for the audiences.

Unibet argued that the adverts, which only referred to their sportsbook products, did not imply that gambling outcomes could be predicted. They told that the purpose of the advertisement, was to tell the players that with proper preparations they can predict the outcomes of the matches. The explanation seemed to be enough and fair for the Advertising Standards Authority, which stated that Unibet did not breach CAP Code or the BCAP Code, meaning that the advertisement will continue to exist.

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No need for introduction for a brand like Unibet, a global power that has managed to take over the market with millions of active players. For 20+ years the bookmaker has been on a constant rising and it has reached many strategic regulated markets, like France, Italy and Australia among others. The Kambi sportsbook platform has always been a guaranteed solution, but that doesn’t mean that there are no negative points at the Scandi giant. I noticed that the last couple of years the odds took a slight downfall, especially in minor football leagues and N.American sports. There still are many complaints about the customer support, features like partial/auto Cashout and Quickbet should be added, while the winning limits seem ridiculous to my eyes. On the other hand, the odds on the top leagues are better than Bwin’s and equal to Bet365’s, while the wide range of sports, markets and payment methods are intriguing. I can’t ignore that Unibet is a safe and sound choice for a recreational player and it is fair to the brand, which has built a solid name throughout all these years.

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