Betsson signs deal with GiG marketing tools

16 Sep 2021

The Swedish online gambling company, Betsson Group, announced that it has extended its cooperation with Gaming Innovation Group (GiG) regarding its automated marketing compliance tool. Gaming Innovation Group was founded in 2012 and it is a leading iGaming technology company that provides solutions, services and products to iGaming Operators.

Jonas Warrer, chief marketing officer at GiG, said: “It’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply year after year. Extending our partnership shows that GiG’s marketing compliance tool reflects Betsson Group’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance.”

Head of affiliates at Betsson Group, Sebastian Jarosch, stated: “Compliance is a very important element of our business strategy at Betsson Group Affiliates and we are delighted that with GiG Comply we have found a strong tool that supports our teams with maintaining full compliance within the regulated markets we operate in.”

GiG’s automated marketing compliance solution is a flexible tool which allows operators to compose their own criteria and can be customized to cover market-specific requirements.

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