Southampton F.C. signs deal with Parimatch

14 Sep 2021

Southampton Football Club has announced Parimatch as its official betting partner for the 2021/22 Premier League season. The bookmaker was launched in 1994 and currently operates in multiple countries around the world and will be featured at St Mary’s stadium on official match days.

Director of Marketing and Partnerships at Southampton Football Club, Sarah Batters, stated: “We are delighted to welcome Parimatch Tech as a new commercial partner. Parimatch shares our club values of being ambitious and forward thinking and we look forward to working with them for the season ahead.”

Co-CEO at Parimatch Tech, Roman Syrotian, said: “Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech. With the addition of these three great football clubs (i.e. Southampton, Aston Villa and Brighton & Hove Albion) to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit. We are glad to be partnered with these clubs and are excited to mutually utilise the upcoming opportunities these ventures present.”

On top of that, as the representative of Parimatch mentioned, the company is impressed with the history of the aforementioned clubs and they are excited to contribute to their success in the following years. He added: “We are also honored to have Chelsea, Everton and Leicester City on our side, and we can’t wait to see our partners on the field, showing their passion for football and, of course, for victory.”

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Parimatch has been a huge brand for the CIS since forever, but their most important improvement is that they keep enhancing their international presence. Apart from the local licenses in Cyprus, Russia and some minor Eastern European countries, they also actively target Tanzania & India. Additionally, they are about to turn their attention to more African territories, Pakistan and Brazil. By having Conor "Notorious" McGregor and Mike Tyson as their ambassadors they have gained points in awareness. I consider PM as a much more honest bookmaker than the majority of the CIS books. Moreover is a top choice for cricket or UFC betting and the lines are super competitive. On the other hand, the Air Parimatch site is complicated to me, while they haven’t improved the slow live betting acceptance. Overall, they are a decent sportsbook, promising to make worth your while.

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