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Southampton F.C. signs deal with Parimatch

14 Sep 2021

Southampton Football Club has announced Parimatch as its official betting partner for the 2021/22 Premier League season. The bookmaker was launched in 1994 and currently operates in multiple countries around the world and will be featured at St Mary’s stadium on official match days.

Parimatch List of Partners Growing

Director of Marketing and Partnerships at Southampton Football Club, Sarah Batters, stated: “We are delighted to welcome Parimatch Tech as a new commercial partner. Parimatch shares our club values of being ambitious and forward-thinking, and we look forward to working with them for the season ahead.”

Co-CEO at Parimatch Tech, Roman Syrotian, said: “Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech. With the addition of these three great football clubs (i.e. Southampton, Aston Villa and Brighton & Hove Albion) to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit. We are glad to be partnered with these clubs and are excited to mutually utilise the upcoming opportunities these ventures present.”

On top of that, as the representative of Parimatch mentioned, the company is impressed with the history of the aforementioned clubs, and they are excited to contribute to their success in the following years. He added: “We are also honoured to have Chelsea, Everton and Leicester City on our side, and we can’t wait to see our partners on the field, showing their passion for football and, of course, for victory.”

Why choose Parimatch

Chelsea’s Official Betting Partner
  • 30+ Sports
  • All Elite Cricket Events Available
  • Best Odds Guaranteed for Races
  • Multimatch Bet Builder
  • Quick Bet
  • Full & Partial Cash Out Available
  • Mobile Apps
  • 24/7 Support
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For more than 20 years, Parimatch has remained an elite brand for CIS countries. Besides the licenses in Cyprus and Kazakhstan, the operator also actively targets African and Asian countries like Tanzania, Nigeria, India, and Bangladesh, making giant leaps in terms of localisation. I firmly believe the payouts for the English Premier League and Cricket events are competitive in the industry; meanwhile, services like the unique Multimatch Bet Builder, the Quick Bet, and the Partial Cash Out enhance the sportsbook. In my view, the mobile apps for Android and iOS devices and instant withdrawals make Parimatch a decent betting destination. The average live betting odds and the low payouts for secondary Football and all Tennis events are significant drawbacks. Also, the many country restrictions and the strict verification policy are considered cons for the bookie. Finally, I should highlight that more payment methods would be excellent for bettors. Overall, the brand offers a decent sportsbook if you seek an instant payout bookie and an advanced Cricket offering.

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