Bwin announced new partnership with UEFA

8 Sep 2021

UEFA and Bwin confirmed their partnership and the Entain-owned bookmaker became the official partner of UEFA’s Europa League and Europa Conference League football competitions. This new three-year deal includes brand visibility across the lower-tier European soccer competitions through broadcast and digital channels.

Furthermore, the partnership includes extensive perimeter advertising boards inside the stadiums, as well as on the websites and social media of these two UEFA competitions. An important part of the deal is Bwin’s commitment to support UEFA’s struggle against match-fixing, in order to preserve the integrity of the sport.

UEFA’s marketing director, Guy-Laurent Epstein, said that: “The partnership with Bwin allows UEFA to engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a sports integrity and commercial perspective.”

Stephan Heilmann, Entain’s managing director for digital in Europe, stated: “The partnership will provide an array of exciting opportunities to enhance our offer to our customers, creating unique new experiences and content. It also provides Bwin with a formidable platform to reach fans in regulated sports betting markets around the world, highlighting our unparalleled combination of the best product and the most responsible environment in which to bet. ”

The partnership emphasizes the commitment of Bwin and that of its parent company, Entain plc, to support football as a sport, in conjunction with responsible gambling, all around the world. On top of this new cooperation, Bwin will also launch a new dedicated website - betresponsibly.info in order to inform and help players keep their gambling in control.

Why choose Bwin

200+ Extra Bets on Top Leagues
  • 50+ sports
  • Cards & Corners
  • Edit my bet
  • Multiview feature
  • Partial & Automatic Cashout
  • 20+ payment methods
  • Mobile apps
  • Lots of interesting promos
Play now
Get the Best Odds
BOOK SPY
BOOK SPY BONUS REVIEW

No introduction is needed for Bwin. They were the first betting giants, being founded in 1999 when they came to the spotlight as Bet And Win. Since 2016, they have been under new ownership - Entain Plc - and have a clear white market strategy, acquiring domestic licenses in New Jersey, Sweden, Italy, Greece, France, and Spain. Bwin is regarded as a top-class bookmaker, but there are some massive pros and cons. The website is a little bit outdated, and the odds should be higher, especially in the top leagues. The absence of Asian bets and the slow withdrawal times are also a great minus. The same applies to the fast limitation on winning accounts, no matter if we are talking about a sharp or a recreational player. On the other hand, the live betting section comes with so many extra features, like Multiview and live streaming. The range of extra bets, both at the pre-match and live betting, sports and payment methods is huge, and the mobile apps are magnificent. No matter the disadvantages, Bwin will always be a safe place and a classic destination for the bettors.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY
UFC 298 Odds & Preview: Volkanovski vs Topuria Featured Image

One of the biggest UFC events of the year takes place on Saturday, February 17 at the Honda Center in Anaheim, California. UFC 298, starting at 23.00 ...

Read more »

Drake Loses $700k In UFC Fight Betslip Featured Image

Canadian rapper Drake’s curse continued as he lost $700k after placing a bet on UFC’s 297 main event fight of Sean Strickland vs Dricus Du Pless...

Read more »

Next Liverpool Manager Odds: Who Will Succeed Jurgen Klopp? Featured Image

Jurgen Klopp’s announcement that he will leave Liverpool at the end of the season shocked the football world. The German will depart from Anfiel...

Read more »

Top 100 Bookmakers for 2024 Featured Image

Every day we get bombarded by dozens, if not hundreds of extravagant remarks by various online sportsbooks claiming to be the best when it comes to od...

Read more »

Betby’s Esports Solution Secures Approval From MGA Featured Image

Betby has received regulatory approval from the Malta Gaming Authority (MGA) to offer its esports odds feed portfolio independently. The MGA granted a...

Read more »

Premier League Clubs Get Closer To Bookmaker Sponsorship Ban Featured Image

The front of the shirts of Premier League clubs will no longer feature logos from bookmakers once an agreement is reached. The deal would prohibit fro...

Read more »

Betano Lands Giannis Antetokounmpo As Global Brand Ambassador Featured Image

NBA star Giannis Antetokounmpo has signed a contract with Betano, making him their first-ever global brand ambassador. The Milwaukee Bucks superstar, ...

Read more »

Bet365 Continue Their Weekly 6 Scores Challenge Game Featured Image

Sports betting industry leader Bet365 has partnered with Incentive Games, a renowned free-to-play provider, to continue their highly popular weekly 6 ...

Read more »

22bet Awarded EPL Jerseys To Five Lucky Bettors Featured Image

Five of 22bet’s Kenyan users have received English Premier League jerseys after successfully predicting the correct score of Manchester United v...

Read more »

Betting Preview And Odds For Formula 1 2023 Season Featured Image

On March 3-5, the 24th Bahrain Grand Prix will mark the return of Formula One for its first full weekend of the new 2023 season. Max Verstappen, who h...

Read more »

LATEST BOOKMAKER PROMOTIONS
bookmaker banner
bookmaker banner