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Digital Sports Tech enters the Russian market

14 Jan 2017

Digital Sports TechDigital Sports Tech is one of the most upcoming sports betting software providers. Their tries to get widely known reaches to Russia. The previous day, the sports betting solution company concluded a deal with the Russian operator Fonbet, providing them their new application, Player Props. This application allows the players to create and customise their own bets on player performance. It is expected that it will be translated fully in Russian, along with the players names.

Ari Lewski, who is the Executive Director of Digital Sports Ltd, commented on the completed deal: «We have had our sights set on the Russian market for some time now. So to be able to partner with the country’s largest sportsbook at such an early stage in our company’s lifespan is a testament to the value Player Props brings. Not only do sports bettors want to bet on player performance, they are also seeking a more tailored and individual experience from their sportsbook sites. And be sure that our Player Props product ticks both these boxes».

Fonbet CMO, Alexandra Sergeeva added: "Digital Sports Tech have brought to the market a very innovative and exciting new sports betting product that opens up what we see as a big growth area within the industry – player performance betting.".

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