West Bromwich Albion signs partnership with LV BET

31 Aug 2021

The EFL Championship team West Bromwich Albion F.C. and LV BET announced a new partnership for the season 21/22. As a part of this deal LV BET will run a weekly competition with many prizes for fans including matchday experiences and team merchandise. At the same time digital and matchday coverage rights are secured at this new sponsorship.

The CCO of LV BET, Marcin Jablonski, stated that: “Partnering with a storied club as West Bromwich Albion presents us with a unique opportunity. This is a club with a deep-rooted and highly committed fanbase. We’re genuinely enthused by the prospect of connecting with those fans, maximizing our partnership rights and taking our brand presence to new heights in the UK.”

Furthermore, the Commercial Director at West Bromwich Albion, Simon King, commented: “LV BET has demonstrated a history of sponsorship in football to date but has yet to partner with a UK Club. We’re delighted that we were able to showcase Albion as being the perfect candidate to meet this requirement. We understand how important it is to ensure we promote responsible gambling and we’re happy that our new partner shares this value ”.

This is not the first partnership that LV BET has signed in the UK. The bookmaker is already an official betting partner of England’s Vanarama National League and also ex-Liverpool star Jason McAteer remains its official brand ambassador for UK and Ireland.

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LVbet is still young in the game since they were established back in 2016, but the brand has managed to be established as one of the most legitimate sportsbooks around Europe. The double licensing plus the fact they entered the Polish market, along with the minimum of complaints are the reasons behind that. It should be noted that the team comes with a casino background. I find the in house platform functional and quick, it has great potential, but on the other hand, all the aforementioned do not mean that I don't expect improvements on LVBet’s product. More features should be added, like Quickbet, Bet Builder, Multiview and also the €5 fee on the second payout of the week should be stopped. Also, it comes with low limits at minor leagues and events. Regarding the odds, are slightly higher than Bet365’s at the top leagues, but on secondary events are lower on a rate of 2% to 3%. There are significant pros as well. I love the huge range of extra bets, the unlimited betting markets and Special Bets, while the sportsbook has turned its sight towards the unique player promotions and a great loyalty program. Bottom line, LVBet is a safe and upcoming bookmaker with excellent promotions.

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