West Bromwich Albion signs partnership with LV BET

31 Aug 2021

The EFL Championship team West Bromwich Albion F.C. and LV BET announced a new partnership for the season 21/22. As a part of this deal LV BET will run a weekly competition with many prizes for fans including matchday experiences and team merchandise. At the same time digital and matchday coverage rights are secured at this new sponsorship.

The CCO of LV BET, Marcin Jablonski, stated that: “Partnering with a storied club as West Bromwich Albion presents us with a unique opportunity. This is a club with a deep-rooted and highly committed fanbase. We’re genuinely enthused by the prospect of connecting with those fans, maximizing our partnership rights and taking our brand presence to new heights in the UK.”

Furthermore, the Commercial Director at West Bromwich Albion, Simon King, commented: “LV BET has demonstrated a history of sponsorship in football to date but has yet to partner with a UK Club. We’re delighted that we were able to showcase Albion as being the perfect candidate to meet this requirement. We understand how important it is to ensure we promote responsible gambling and we’re happy that our new partner shares this value ”.

This is not the first partnership that LV BET has signed in the UK. The bookmaker is already an official betting partner of England’s Vanarama National League and also ex-Liverpool star Jason McAteer remains its official brand ambassador for UK and Ireland.

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Having established itself in the industry for some time now, it is pretty easy to make some valid conclusions about LVBet. First of all, reliability is not an issue, as it has been legitimised by strict international and local gambling regulators. I like that their in-house platform values live betting a lot, providing many more markets than pre-match, and, unlike other brands, the odds do not drop significantly after the event has started. However, I have also noticed some weaknesses when evaluating the sportsbook. There are still some missing features, with the most significant being the absence of Live Streaming and Partial Cash Out. Moreover, the unavailability of crypto payments restricts modern players who seek anonymity. LVBet could also work on their payment services, as I find the fact that there is a fee on the second weekly withdrawal unacceptable. Bottom line, LVBet is a trustworthy bookmaker with still some room for improvement.

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