West Bromwich Albion signs partnership with LV BET

31 Aug 2021

The EFL Championship team West Bromwich Albion F.C. and LV BET announced a new partnership for the season 21/22. As a part of this deal LV BET will run a weekly competition with many prizes for fans including matchday experiences and team merchandise. At the same time digital and matchday coverage rights are secured at this new sponsorship.

The CCO of LV BET, Marcin Jablonski, stated that: “Partnering with a storied club as West Bromwich Albion presents us with a unique opportunity. This is a club with a deep-rooted and highly committed fanbase. We’re genuinely enthused by the prospect of connecting with those fans, maximizing our partnership rights and taking our brand presence to new heights in the UK.”

Furthermore, the Commercial Director at West Bromwich Albion, Simon King, commented: “LV BET has demonstrated a history of sponsorship in football to date but has yet to partner with a UK Club. We’re delighted that we were able to showcase Albion as being the perfect candidate to meet this requirement. We understand how important it is to ensure we promote responsible gambling and we’re happy that our new partner shares this value ”.

This is not the first partnership that LV BET has signed in the UK. The bookmaker is already an official betting partner of England’s Vanarama National League and also ex-Liverpool star Jason McAteer remains its official brand ambassador for UK and Ireland.

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