Parimatch announces three-year partnership with Chelsea FC

The renowned bookmaker Parimatch has signed a deal with one of the world’s most famous clubs, Chelsea FC. The deal will run for three seasons, from the 2021-22 season that kicks off this weekend until 2023-24.

Excitement is Building for Partnership

Parimatch plans to create exclusive matchday events for Chelsea’s fans throughout the upcoming Premier League season. As a partner of the club, it also plans to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders through digital, social and logistical assets.

The Cо-CEO at Parimatch Tech, Roman Syrotian, stated: “Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion for sport and ambition. Becoming an official partner of 2020/21’s European Champions is a great thrill and responsibility. Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring”.

“As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe,” he added.

Guy Laurence, CEO at Chelsea FC, when asked about the partnership, said: “We are bold, ready to innovate and, most importantly, we were both born to win. Last year was immensely successful for Parimatch as they expanded and opened new markets while launching several game-changing projects. We are excited and proud of this partnership and the opportunities it brings”.

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For more than 20 years, Parimatch has remained an elite brand for CIS countries. Besides the licenses in Cyprus and Kazakhstan, the operator also actively targets African and Asian countries like Tanzania, Nigeria, India, and Bangladesh, making giant leaps in terms of localisation. I firmly believe the payouts for the English Premier League and Cricket events are competitive in the industry; meanwhile, services like the unique Multimatch Bet Builder, the Quick Bet, and the Partial Cash Out enhance the sportsbook. In my view, the mobile apps for Android and iOS devices and instant withdrawals make Parimatch a decent betting destination. The average live betting odds and the low payouts for secondary Football and all Tennis events are significant drawbacks. Also, the many country restrictions and the strict verification policy are considered cons for the bookie. Finally, I should highlight that more payment methods would be excellent for bettors. Overall, the brand offers a decent sportsbook if you seek an instant payout bookie and an advanced Cricket offering.