Parimatch announces three-year partnership with Chelsea FC

The renowned bookmaker, Parimatch has signed a deal with one of the world’s most famous clubs, Chelsea FC. The deal will run for three seasons; from the 2021-22 season that kicks off this weekend, until 2023-24.

Parimatch plans to create exclusive matchday events for Chelsea’s fans throughout the upcoming Premier League season. As a partner of the club, it also plans to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders through digital, social and logistical assets.

The Cо-CEO at Parimatch Tech, Roman Syrotian, stated: “Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion for sport and ambition. Becoming an official partner of 2020/21’s European Champions is a great thrill and responsibility. Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring”.

“As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe,” he added.

Guy Laurence, CEO at Chelsea FC, when asked about the partnership said that: “We are bold, ready to innovate and, most importantly, we were both born to win. Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. We are excited and proud of this partnership and the opportunities it brings”.

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Parimatch has been a huge brand for the CIS since forever, but their most important improvement is that they keep enhancing their international presence. Apart from the local licenses in Cyprus, Russia and some minor Eastern European countries, they also actively target Tanzania & India. Additionally, they are about to turn their attention to more African territories, Pakistan and Brazil. By having Dale Willem Steyn as their ambassador they have gained points in awareness. I consider PM as a much more honest bookmaker than the majority of the CIS books. Moreover is a top choice for cricket or UFC betting and the lines are super competitive. On the other hand, the Air Parimatch site is complicated to me, while they haven’t improved the slow live betting acceptance. Overall, they are a decent sportsbook, promising to make worth your while.