The sports betting company, Parimatch, rebranded its corporate identity and was renamed Parimatch Tech while establishing itself as a multi-market and product-focused sports betting business.
The bookmaker that started as a single betting shop 27 years ago now has a great influence on the sports betting market, being one of the most renowned betting brands in the UK, Ukraine, Cyprus, Belarus, Kazakhstan, Tajikistan, Tanzania, Kenya and Nigeria.
What's the Scope Behind the New Name?
Parimatch Tech aims to return to its home market of Ukraine as a fully licensed sportsbook under the nation’s new gambling bill, and for that to happen, changes need to be made. However the betting group made it clear that there will be no changes regarding its main Parimatch B2C brand and that the renaming aims at aligning the firm’s diverse corporate units.
More specifically, the company's joint CEO, Maksym Liashko, stated: “Becoming Parimatch Tech is a natural step for us as a company, and formalises and reflects our technological transformation,” Liashko remarked. “It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners”.
“While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world”, he added.
The now rebranded and restructured group aims to continue its expansion and seek new tech partnerships and sponsorship opportunities to enhance Parimatch’s consumer profile across multiple jurisdictions.
Why choose Parimatch
- 30+ Sports
- All Elite Cricket Events Available
- Best Odds Guaranteed for Races
- Multimatch Bet Builder
- Quick Bet
- Full & Partial Cash Out Available
- Mobile Apps
- 24/7 Support
For more than 20 years, Parimatch has remained an elite brand for CIS countries. Besides the licenses in Cyprus and Kazakhstan, the operator also actively targets African and Asian countries like Tanzania, Nigeria, India, and Bangladesh, making giant leaps in terms of localisation. I firmly believe the payouts for the English Premier League and Cricket events are competitive in the industry; meanwhile, services like the unique Multimatch Bet Builder, the Quick Bet, and the Partial Cash Out enhance the sportsbook. In my view, the mobile apps for Android and iOS devices and instant withdrawals make Parimatch a decent betting destination. The average live betting odds and the low payouts for secondary Football and all Tennis events are significant drawbacks. Also, the many country restrictions and the strict verification policy are considered cons for the bookie. Finally, I should highlight that more payment methods would be excellent for bettors. Overall, the brand offers a decent sportsbook if you seek an instant payout bookie and an advanced Cricket offering.