As of today, July 1, 2021, the long-awaited German law allowing online gambling all over the country finally comes into effect. Even before fully opening up, the local market has already become a key focus for many betting companies because of its great potential; since it has relatively high average earnings and a vast population, second only to Russia in Europe.
Rules and regulations around responsible gambling and player protection have already presented some challenges for the industry, with operators and providers required to make fundamental changes to the layout of their products.
These new restrictions will lead operators to try even harder for the retention of players for longer and they will have to be creative in order to succeed. Changes in legislation are part of every regulated market and operators, along with providers, have to embrace them and try to adapt as much as they can; in order to retain players, ensure maximum player protection and figure out the best way to make the player experience as engaging as possible.
Since the legislation finally comes into force, bookmakers will need to continuously examine the player behavior and see in what direction the market is going. Germany is about to change as a market; forcing bookies to adjust to the new conditions as there will be a lot of new German players entering the market now that it’s completely regulated.