ComeOn signs deal with the Canadian Premier League

The online sportsbook ComeOn has signed a partnership with the Canadian Premier League (CPL) to become its official sports betting and online casino partner. The multi-year deal includes putting the ComeOn logo on CPL clubs’ jerseys at the beginning of the new season, which is about to begin on the 26th of June.

The online bookmaker also signed a partnership with Atletico Ottawa, and from now on, it will be the kit sponsor for the team.

Another term that was included in the partnership between CPL and ComeOn is that the name of the bookmaker will appear in the content of the CPL Predictor game, as well as on other digital channels.

David Clanachan, the commissioner of the Canadian Premier League, stated: “We are excited to have a partner in the emerging industry of sports betting. We feel this is the next innovative step to help drive fan engagement and participation with our CPL matches. Offering interactive and engaging updates match to match is a great opportunity for fans to stay involved.”

Part of the deal is the launch of the weekly OneSoccer show, “CPL Week in Review presented by ComeOn”, airing every Monday. The show will include an overview of the weekly matches and a commentary on the future ones. This way soccer fans will have the opportunity to take a look at both news and insights about the CPL in one single program.

Chief commercial officer at ComeOn Group, Berkay Reyhan, expressed his excitement for the new partnership with the Canadian Premier League. Reyhan is confident that the league will continue its growth and will expand its fan base not only in Canada, but all over the world as well, thanks to the talented Canadian soccer players. “The ultimate goal of ComeOn is to create fun experiences for fans through match predictors and in-stadium events” Reyhan stated.

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ComeOn has been around for more than a decade. When all begun, back in 2010, the bookmaker had a strong potential to become a leading sports betting platform but had never reached that level. The Scandi bookie did not bring any innovations while the group has turned its primary focus to the casino operations. Regarding the ComeOn product, I love the top-notch odds on the high profile leagues. They are even superior to those of Bet365 or Bwin, and that is the brand’s powerhouse. Also, the 60.000 monthly pre-match events are more than satisfactory. On the cons, the payment range is weak and I find unacceptable the fees on every deposit. It is just unbelievable that every topping up through Skrill or Neteller has a 5% charge, while Paysafecard and Cards come with a 2.5% fee. Overall,ComeOn is a decent choice for everyday players that stick to one bookie, but not the ideal bookmaker for sharp bettors.