Former Liverpool FC and Republic of Ireland football player Jason McAteer has signed up with the online casino and sports betting operator LV BET as a brand ambassador for UK and Ireland.
This collaboration will mainly focus on LV BET’s social media channels as McAteer will provide his perception and expertise regarding match previews for this year’s EURO 2020 and the next year’s regular football season.
Additionally, he will give a series of interviews in which he will share stories and major moments that defined his career and they will be available on the bookmaker’s blog and social media.
The former famous pro athlete will collaborate with LV BET’s social media department forming a strategy alongside several sponsorships to grow in the UK and Ireland.
McAteer stated: “This promises to be a thrilling summer of football, and I’m very much looking forward to linking up with LV BET during the Euros, and giving my views on the great players on show and the fabulous matches we are anticipating. It’s an exciting time, with fans returning to stadiums, so I am thrilled to be sharing my thoughts on the game we all love ahead of the Euros and into the 2021-22 season”.
LV BET CCO, Marcin Jablonski, added: “Jason is a valuable addition to the LV BET team as a brand ambassador, bringing a wealth of expertise from a playing career that lasted more than 15 years. Having played at two World Cups and spent almost a decade in the Premier League, our followers can look forward to hearing his views on the Euros and throughout next season’s football, both domestic and international.”
Why choose LVBET
- 30,000+ live events monthly
- Alternative Basketball Handicaps
- Full Cash-Out available
- Multiple Player Specials
- Asian Handicap Markets
- 94%+ payout on basketball
- Many sports promotions
- Multi-licensed bookmaker


Having established itself in the industry for some time now, it is pretty easy to make some valid conclusions about LVBet. First of all, reliability is not an issue, as it has been legitimised by strict international and local gambling regulators. I like that their in-house platform values live betting a lot, providing many more markets than pre-match, and, unlike other brands, the odds do not drop significantly after the event has started. However, I have also noticed some weaknesses when evaluating the sportsbook. There are still some missing features, with the most significant being the absence of Live Streaming and Partial Cash Out. Moreover, the unavailability of crypto payments restricts modern players who seek anonymity. LVBet could also work on their payment services, as I find the fact that there is a fee on the second weekly withdrawal unacceptable. Bottom line, LVBet is a trustworthy bookmaker with still some room for improvement.