Betsson obtains betting & online casino licenses in Greece

25 May 2021

Swedish operator Betsson Group has been granted online gaming and sports betting licenses by the Hellenic Gaming Commission (HGC), both of which will be valid initially for 7 years. The licences are priced at €3m (£2.5m/$3.4m) for sports betting and €2m for casino games and as has been the case so far, licence holders must pay a 35% gross gaming revenue (GGR) tax rate.

Its flagship site betsson.gr will be launched in the coming weeks, offering Greek players a range of products including sports betting, casino, live casino and virtual sports.

The operator’s Greek brand will offer a number of products developed specifically for local players, such as Betsson 500k and Betsson+.

Betsson AB President and CEO, Pontus Lindwall, stated: "We are really pleased to receive these licences and to welcome Greece as Betsson's 18th locally regulated market. As in other markets, our vision for Greece is to offer the best customer experience possible, and we have partnered with some great gaming suppliers and payment providers to augment our offering. The Greek gaming market has experienced significant growth over the past years and we see a lot of potential."

In the 2021 Q1 financial statement, Betsson reported a 12% increase in group revenue of SEK 1.59bn ($190.2m), unlike the previous year’s SEK 1.41bn. On top of that, the casino revenue also climbed up 16% and sportsbook 2%.

Even if Betsson’s financial progress didn’t reach the level of other Swedish operators, such as Kindred Group or suppliers Evolution and Kambi; it still evolved significantly within 2020, so its overall profitability remained high.

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Betsson is one of the industry leaders in Scandinavia. The brand keeps walking down the road of legitimacy and legality after all, the Betsson Group is listed on the stock exchange, and transparency is always the target. The in-house platform is quick and easy to use, both on mobile and desktop and product-wise, there are only a few black marks. Odds on secondary leagues are short; the brand tends to cut winners fast, while the stake limits on the events are mainly low. On the other hand, I like the odds on the top leagues, which can challenge those of Bet365 and are better than Bwin’s. Live streaming and the whole live betting section are state-of-the-art, while the quick withdrawals give an extra boost to the recreational bettors looking for a safe and legit bookie.

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