Expekt acquired by LeoVegas Group

21 May 2021

leovegas-expektThe renowned bookmaker Expekt, is the newest acquisition of the LeoVegas Group and will soon be relaunched to offer an improved sports betting product to the Nordic region, starting with Sweden and Finland.

LeoVegas bought Expekt back in March for €5 million, aiming to expand and solidify its presence in the sports betting sector, in the Nordics. In addition to this, Expekt has been migrated to Rhino, LeoVegas’ proprietary technical platform (PAM) to ensure the elevated betting experience it has to offer.

With the migration of Expekt and of Royal Panda earlier this month, LeoVegas has all of its brands on the same technical platform (PAM), which provides conditions for continued scalability and efficiency for the company.

The CEO of LeoVegas’ group, Gustaf Hagman, stated: “The timing couldn’t be better with the eventful years in sport that we have in front of us. By running Expekt on our technical platform starting from today, customers will be able to partake in our award-winning gaming experience – both for sports betting and casino. Expekt will once again be a leading sports betting brand in Sweden and the Nordic countries, and that work starts today.”

Why choose Expekt

20+ years of experience
  • 8,000+ monthly live events
  • Live Streaming
  • 250+ Ice hockey markets
  • Player Specials
  • Corners & Cards
  • Fast Markets
  • 24/7 Customer Support
  • Mobile Apps
Play Now
Get the Best Odds
BOOK SPY
BOOK SPY BONUS REVIEW

Expekt was one of the most popular online bookmakers for Nordic bettors during the first decade of the new millennium. In 2005 their reputation took a serious hit due to problems on their poker website. After this incident, the brand saw quite a few ownership transitions. Since the first quarter of 2021, Expekt belongs fully to the potent LeoVegas Group. Still, the sportsbook product they currently offer is pretty average, and it seems like they rely solely on their brand name, which has remained pretty recognizable in Nordic countries, especially Sweden and Finland. Nevertheless, they offer a decent number of betting markets, along with essential features like Cash Out, Bet-Builder and Live Streaming. Moreover, the MGA and Swedish licenses are a clear indication of reliability and quality. With that being said, I would like to see them improve over various sectors. Promotions & Bonuses are almost nonexistent and the lack of payment methods is unacceptable. I hope that LeoVegas manages to bring them up on their feet. They have a good foundation and the experience needed to make it a top-tier Scandinavian bookie again. Feel free to try them.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

The Swedish operator, Betsson, has announced a partnership with Brazil’s Campeonato Pernambucano for the tournament’s 108th edition. The bookmaker wil...

Read more »

Every day we get bombarded by dozens if not hundreds of extravagant remarks by various online sportsbooks claiming to be the best when it comes to odd...

Read more »

The online sports betting site 888sports has made a two-year deal with the Bundesliga top-tier team RB Leipzig. As a part of this new partnership 888s...

Read more »

The gaming regulator of Sweden, Spelinspektionen, based on the country’s Gambling Act that was presented back in October 2021, announced that it...

Read more »

Stake.com has made its official entry into the UK market since securing a UK Gambling Commission (UKGC) license earlier this year. The bookmaker will ...

Read more »

Swedish Elite Football (SEF) and Unibet present a new collaboration where more than 1,000 active professional football players and coaches will take o...

Read more »

The gaming regulator of Switzerland Gespa announced a new president of the board, Jean-Michel Cina, who will replace the former president Jean-Francoi...

Read more »

1Xnews, the official portal of 1xBet, has announced an agreement with football club Goa of the Indian Super League. The deal is for the 2021/22 season...

Read more »

The Premier League’s football club Chelsea and its partner, the renowned bookmaker Parimatch, have launched their brand new campaign named ‘The Chosen...

Read more »

According to recent research, gambling-related companies are the most common form of shirt sponsors in European football for another year. Over one fi...

Read more »

LATEST BOOKMAKER PROMOTIONS