Djibril Cisse partners with Betiton

7 May 2021

Djibril-CisseThe fast-growing bookmaker Betiton is announcing a new addition to its team, Djibril Cisse. The famous striker will be adding his energy on the marketing and growth efforts of the sportsbook, which sees his addition in the team as another positive step towards growth and development.

Djibril Cissé began his football career with Auxerre in France back in 1998. He has since played for some of the biggest clubs in the world such as Liverpool, Marseille, Panathinaikos and the French national football team.

The CEO & co-founder of Betiton, Arnaud Serour, stated: “Djibril Cissé is not only a major football star who has had an incredible career playing for some of the biggest clubs in the world, he has also overcome major injury setbacks and for us is the embodiment of determination and character. We have been working with him daily for the last few weeks, he’s a joy to work with and develop ideas and is also a fantastic human being.”

When asked about the partnership, Djibril Cisse said: “We connected immediately with Arnaud and his team. I’ve been struck by Betiton’s motivation and vision to be a leading operator in the gaming industry. I am confident we will reach those goals and am really looking forward to it. Game on!”

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Betiton is a new addition to the sports betting library, but it has a strong brand name backing it, Aspire Global. The fact that the operator walks down the path of the regulated markets with licenses from the strictest authorities and the platform is provided by SBtech, make me think of them seriously. Of course, that doesn’t mean that Betiton does not have lots of disadvantages. The truth is that the bookie will have to make huge improvements before it manages to go toe to toe with the best. There is a massive need for better odds, at least at top leagues like the EPL, or even at extra markets like Asians. The very low monthly withdrawal limits and the 3-8 days cashout times require an instant upgrade. On the other hand, I found over/under and tennis odds attractive, the same applies to the whole live betting section and the variety of local methods the brand offers. I am still not very convinced to be honest and I will be waiting for the sportsbook massive changes as time goes by. The first impression is positive.

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