Online gambling operator Kindred Group plc has officially launched an innovative live streaming feature named Watch&Bet. What makes it so special, is the opportunity to watch and bet simultaneously without alternating between live action and betting. The new feature will actually contain a live-odds overlay. Unibet, which is operated by Kindred, already offers Watch&Bet.
At first, Unibet players will get to use it only through the iOS mobile app. Of course, Unibet plans to expand this exciting live streaming feature to both Android and mobile web browsers promptly. It will be available mostly for European bettors in two major sports, football and tennis.
Watch&Bet was launched in an effort to upgrade Unibet’s in-play player benefits. According to Kindred’s vision, live sports betting is a key-factor to further develop the players’ experience by creating a more flawless and less interrupted betting environment.
Erik Bäcklund, Chief Product Officer at Kindred Group, mentioned: “The new streaming player will take the customer experience to a whole new level. Easily explained with three words – Fast, Easy and Fun. Fast, because it enables our customers to see the action and react to it instantly. Easy, because the design is clever and intuitive. Fun, because this is a whole new way of enjoying the live sports watching and betting experience.”
He also said that: “Through thorough customer feedback capturing and innovative internal workshops, we dreamt up a grand vision of how we can transform the in-play betting experience and with this new Watch&Bet player we are one step closer towards that dream. But we are far from done, this is the foundation, to which numerous building blocks will be added and we are all really excited over the upcoming releases for our sports betting customers’’.
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- 10,000 Live Events/Month
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