888sport partners up with Shamrock Rovers

31 Mar 2021

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Online betting operator 888sport, has come to terms with League of Ireland Premier Division football club Shamrock Rovers regarding a new sponsorship deal beginning from the start of the 2021 season on March 19. The agreement refers to the 888sport brand featured on the front of players’ shirts, as well as throughout the Tallaght Stadium in several signs. The deal will be in place for the next two seasons.

Last year, Shamrock Rovers ended up first in the course for the Irish Premier Division championship having acquired the title unbeaten, and this year they gained a new ally in their effort to defend their crown. Rovers will play for a place in the UEFA Champions League this season, a success that would yield a return many times the value of the deal.

888sport already has a large share in the Irish capital’s gambling business as they have bought the Dublin-based betting company Betbright on March 5, 2019. 888sports office is located eight miles from the Tallaght Stadium and it is employing 140 people.

Shamrock Rovers chairman Ciarán Medlar stated: “We welcome 888sport on board as our Principal Partner ahead of this weekend’s President’s Cup match, before commencing our defense of the league title. The team at 888sport share our desire for success and we look forward to working with them to build a strong relationship over the next two seasons.”

The vice president and head of 888sport, Kieran Spellman, added: “The club enjoyed a fantastic season last year and is back fighting for a place in the Champions League for the first time in a decade. As a sizable employer in Dublin, committed to Dublin and to the Irish market, we are very much looking forward to playing our part in supporting our local team.”

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Although 888 originally started as a casino & poker operator, in 2008 they brought their sportsbook to the spotlight and since then they keep improving their offering. 888sport has a clear white markets strategy. They now have licenses in the US, Spain, Italy, Sweden and in the UK among others. Although I don't usually comment on UX, design and gamification are amazing. Just 2 clicks are enough to place your live bet, up to 4 are needed for a pre-match wager, while features like Build a Bet, Instant Betting and Market Maker, enhance the betting experience. I love the variety of markets and the intriguing live betting section, which comes with an HD streaming service. The same goes for the variety of payment systems. On the other hand, while their odds are on most occasions around the average rate of what other books offer, they still need improvement on the secondary leagues/bets and on Asian lines. Also, the low limits on withdrawals need to be changed asap. Nonetheless, 888sport ranking is high among the punters and for sure is a sportsbook worth to be trusted and followed.

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