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888sport partners up with Shamrock Rovers

31 Mar 2021

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Online betting operator 888sport has come to terms with League of Ireland Premier Division football club Shamrock Rovers regarding a new sponsorship deal beginning from the 2021 season on March 19. The agreement refers to the 888sport brand featured on the front of players’ shirts, as well as throughout the Tallaght Stadium in several signs. The deal will be in place for the next two seasons.

Shamrock Rovers Give 888Sport UEFA Visibility 

Last year, Shamrock Rovers ended up first in the course for the Irish Premier Division championship, having acquired the title unbeaten, and this year, they gained a new ally in their effort to defend their crown. Rovers will play for a place in the UEFA Champions League this season, a success that would yield a return many times the deal's value.

888sport already has a large share in the Irish capital’s gambling business as they bought the Dublin-based betting company Betbright on March 5, 2019. 888sports office is located eight miles from the Tallaght Stadium and employs 140 people.

Shamrock Rovers chairman Ciarán Medlar stated: “We welcome 888sport on board as our Principal Partner ahead of this weekend’s President’s Cup match before commencing our defence of the league title. The team at 888sport share our desire for success, and we look forward to working with them to build a strong relationship over the next two seasons.”

The vice president and head of 888sport, Kieran Spellman, added: “The club enjoyed a fantastic season last year and is back fighting for a place in the Champions League for the first time in a decade. As a sizable employer in Dublin, committed to Dublin and to the Irish market, we are very much looking forward to playing our part in supporting our local team.”

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Even though 888 started as a casino and poker site, in 2008, the sportsbook came into the light. Since then, the offering has been steadily improving. It has moved its business to Gibraltar and has become one of the most established brands. It has a clear white market strategy and focuses a lot on localization. It currently holds local licenses in countries with strict betting regulations, like Italy and Spain. In addition, it recently expanded to the US market with the launch of the SI sportsbook. The horse and greyhound sections are excellent, and you can utilize several features while betting. Nonetheless, there are some aspects I would like to see some enhancements. The site recently switched from the Kambi to an in-house built platform and faces the same problems as any new platform does. The number of markets offered, even for the top football events, has dropped considerably, especially compared to the competition. Also, there have been several instances where the Cash Out feature has been suspended for a long period. Finally, the withdrawal times are rather slow. Overall, 888sport is a site worth trusting and following.

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