Parimatch and Juventus launch a new campaign

19 Mar 2021

juventus-parimatch2The official sponsor of Juventus, Parimatch, has launched a new video as part of its cross-marketing campaign. The video will feature Juventus famous players such as Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo and Wojciech Szczesny. The goal of this new campaign initiated by the famous bookmaker is to spread brand awareness across Juventus’ fans. The famous Italian club and Parimatch are strong partners and are always looking to grow their brands hand to hand.

The CCO of Parimatch, Kateryna Amirkhamova, stated: “This new collaboration between Juventus and Parimatch is an excellent example of a campaign being created under extreme quarantine restrictions. Despite this, we tried to convey each player’s emotions and charisma in the shades of our brand. I believe that Juventus and Parimatch make a great team, and the video encapsulates the synergy of our raw energies and power perfectly”.

Ivan Liashenko, the CMO of Parimatch, said that: “For the last 6 months, we have been watching the partnership of two strong brands providing great entertainment to millions of fans all over the world. Step by step, we are strengthening our partnership and are delighted to see the explosive cocktail created by the complementing energies of Juventus and Parimatch. The connection of outstanding football players representing one of the strongest clubs in the world with Parimatch’s energy and boldness is truly a sight to be seen.”

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Parimatch has been a huge brand for the CIS since forever, but their most important improvement is that they keep enhancing their international presence. Apart from the local licenses in Cyprus, Russia and some minor Eastern European countries, they also actively target Tanzania & India. Additionally, they are about to turn their attention to more African territories, Pakistan and Brazil. By having Conor "Notorious" McGregor and Mike Tyson as their ambassadors they have gained points in awareness. I consider PM as a much more honest bookmaker than the majority of the CIS books. Moreover is a top choice for cricket or UFC betting and the lines are super competitive. On the other hand, the Air Parimatch site is complicated to me, while they haven’t improved the slow live betting acceptance. Overall, they are a decent sportsbook, promising to make worth your while.

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