Parimatch and Juventus launch a new campaign

19 Mar 2021

juventus-parimatch2The official sponsor of Juventus, Parimatch, has launched a new video as part of its cross-marketing campaign. The video will feature Juventus famous players such as Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo and Wojciech Szczesny. The goal of this new campaign initiated by the famous bookmaker is to spread brand awareness across Juventus’ fans. The famous Italian club and Parimatch are strong partners and are always looking to grow their brands hand to hand.

The CCO of Parimatch, Kateryna Amirkhamova, stated: “This new collaboration between Juventus and Parimatch is an excellent example of a campaign being created under extreme quarantine restrictions. Despite this, we tried to convey each player’s emotions and charisma in the shades of our brand. I believe that Juventus and Parimatch make a great team, and the video encapsulates the synergy of our raw energies and power perfectly”.

Ivan Liashenko, the CMO of Parimatch, said that: “For the last 6 months, we have been watching the partnership of two strong brands providing great entertainment to millions of fans all over the world. Step by step, we are strengthening our partnership and are delighted to see the explosive cocktail created by the complementing energies of Juventus and Parimatch. The connection of outstanding football players representing one of the strongest clubs in the world with Parimatch’s energy and boldness is truly a sight to be seen.”

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For more than 20 years, Parimatch has remained an elite brand for CIS countries. Besides the licenses in Cyprus and Kazakhstan, the operator also actively targets African and Asian countries like Tanzania, Nigeria, India, and Bangladesh, making giant leaps in terms of localisation. I firmly believe the payouts for the English Premier League and Cricket events are competitive in the industry; meanwhile, services like the unique Multimatch Bet Builder, the Quick Bet, and the Partial Cash Out enhance the sportsbook. In my view, the mobile apps for Android and iOS devices and instant withdrawals make Parimatch a decent betting destination. The average live betting odds and the low payouts for secondary Football and all Tennis events are significant drawbacks. Also, the many country restrictions and the strict verification policy are considered cons for the bookie. Finally, I should highlight that more payment methods would be excellent for bettors. Overall, the brand offers a decent sportsbook if you seek an instant payout bookie and an advanced Cricket offering.

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