Betfair announced that it has launched a new service called ‘MatchMe’. It acts as a betting advisor and allows players to edit their bets on the exchange and choose the range of odds they prefer. As soon as they do that, they instantly get matched with the best possible odds within that range. The ‘MatchMe’ feature is essential for players looking to add or cancel a bet while one of their selections has a volatile price.
At its launch, the innovative feature will only be available in markets where Betfair.com operates. However, it will not be accessible to Italy, Spain and New Zealand.
The popular bookmaker has been an innovator when it comes to betting exchanges and with the inclusion of the ‘MatchMe’ feature; it is set to take its live betting experience to the next level.
Betfair stated regarding its new feature: “Think of it as a smart betting assistant that finds the best price available to you within a predetermined range.” The bookmaker also said: “Rarely again will you only get part of your stake matched, or waste time editing your bets, due to a lack of liquidity at the price you requested.”
Why choose Betfair
- The largest and the most reliable betting exchange in the world
- You can trade your bets
- Wide range of markets
- Great choice for advanced players
- Great variety of products besides sports betting
- Minimal margin on tournament winners & correct score
- Huge range of payment methods & quick withdrawals
- Top live streaming service
- Cash out


If you make yourself familiar with every pink and blue box, you’ll realize why Betfair is a completely different story from any other traditional bookie. The most famous betting exchange operator, Betfair has been in the industry since 1999 and have been the pioneers of a great number of services that almost all reliable bookies offer today. These include live streaming, cash out and many more. As a betting exchange they allow every bettor to act like a bookie himself and lay bets instead of only backing them. However their bonus policy is slim and perhaps could see an impovement.