Betfair includes ‘MatchMe’ feature on its exchange

25 Feb 2021

betfair-exchangeBetfair announced that it has launched a new service called ‘MatchMe’. It acts as a betting advisor and allows players to edit their bets on the exchange and choose the range of odds they prefer. As soon as they do that, they instantly get matched with the best possible odds within that range. The ‘MatchMe’ feature is essential for players looking to add or cancel a bet while one of their selections has a volatile price.

At its launch, the innovative feature will only be available in markets where Betfair.com operates. However, it will not be accessible to Italy, Spain and New Zealand.

The popular bookmaker has been an innovator when it comes to betting exchanges and with the inclusion of the ‘MatchMe’ feature; it is set to take its live betting experience to the next level.

Betfair stated regarding its new feature: “Think of it as a smart betting assistant that finds the best price available to you within a predetermined range.” The bookmaker also said: “Rarely again will you only get part of your stake matched, or waste time editing your bets, due to a lack of liquidity at the price you requested.”

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When it was established, back in 2000, the Betfair betting exchange revolutionized online gambling. It gave bettors the ability to compete against each other based on a poker or stock exchange model. Players can bet with very high limits and also cover their wagers with more fair conditions compared to the Cash Out feature that traditional bookmakers offer. Professional bettors can use the exchange as a tool to follow the market trends and sell their bets. The high liquidity almost guarantees that your bets will be traded. Betfair is up-to-date with the latest features, like Bet Builder and Request a Bet, and added a fixed-odds section, too. However, the sportsbook payout is below par. Although the market depth in the exchange is huge, it is not as it once was. The liquidity of less popular sports and leagues has decreased dramatically due to the inability of some countries to regulate the betting exchanges, which forced Betfair to exit strategic markets. Moreover, the commission fees are relatively steep compared to other exchanges, such as Matchbook or Smarkets. There are additional charges if you are a very successful trader. Overall, if you are looking to bet on the exchange, then Betfair is unrivaled to any other company.

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