Betfred becomes title sponsor of Challenge Cup

9 Feb 2021

betfred-rugby2Betfred has agreed to become the title sponsor of 2021 Challenge Cup, Women’s Challenge Cup and Wheelchair Rugby League Challenge Cup. Betfred has been highly involved with rugby associations, especially after partnering up with the Super League and the Rugby Football League (RFL).

Ralph Rimmer, the RFL Chief Executive, stated: “The Challenge Cup is Rugby League’s oldest knockout competition and even in the challenging circumstances of 2020, we were reminded of its enduring appeal with a national television audience of 1.6m watching Leeds Rhinos beat Salford Red Devils in the first, and hopefully last Final played behind closed doors.”

He also said: Betfred has already shown their commitment to Women’s Rugby League by becoming the first title partners of the Betfred Women’s Super League in 2019, a reflection of the growing prestige of that competition.”

Betfred executive, Fred Done, commented: “I am delighted to be able to announce further support for the sport of Rugby League in what are incredibly difficult times. The Challenge Cup obviously has a rich heritage and I was also very keen to include both the Women’s Challenge Cup and the Wheelchair Challenge Cup in what is such an important year for the whole sport culminating with the World Cup in October/November.”

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Betfred is a well-known name among bettors in Britain. It is the epitome of uncomplicated betting, and one of the last UK betting giants still privately owned. The sportsbook was the first to offer a Lucky 15 bet and the first to pay out bettors before a result was guaranteed in 1998. The horse and greyhound racing sections are some of the most complete among online bookies. If you asked me who the best High Street bookmaker is, I would easily tell you, Betfred. However, the transition from shops to online betting has not been so smooth. You can see that most of their business still comes from the High Street, as the platform lacks finesse. The number of markets and payment methods available does not even come close to what the competitors are offering. In addition, for a sportsbook that has been online since 2004 and had a revenue of £10 billion in 2019, the expansion internationally has inexplicably been overlooked. Nonetheless, it is still one of the top options for all the major UK sports.

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