Betfred becomes title sponsor of Challenge Cup

9 Feb 2021

betfred-rugby2Betfred has agreed to become the title sponsor of 2021 Challenge Cup, Women’s Challenge Cup and Wheelchair Rugby League Challenge Cup. Betfred has been highly involved with rugby associations, especially after partnering up with the Super League and the Rugby Football League (RFL).

Ralph Rimmer, the RFL Chief Executive, stated: “The Challenge Cup is Rugby League’s oldest knockout competition and even in the challenging circumstances of 2020, we were reminded of its enduring appeal with a national television audience of 1.6m watching Leeds Rhinos beat Salford Red Devils in the first, and hopefully last Final played behind closed doors.”

He also said: Betfred has already shown their commitment to Women’s Rugby League by becoming the first title partners of the Betfred Women’s Super League in 2019, a reflection of the growing prestige of that competition.”

Betfred executive, Fred Done, commented: “I am delighted to be able to announce further support for the sport of Rugby League in what are incredibly difficult times. The Challenge Cup obviously has a rich heritage and I was also very keen to include both the Women’s Challenge Cup and the Wheelchair Challenge Cup in what is such an important year for the whole sport culminating with the World Cup in October/November.”

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