Kaizen Gaming signs deal with LeanConvert

16 Jan 2021

betano-rebrands-as-kaizen-gamingKaizen Gaming has signed a deal with the website optimisation company LeanConvert to enhance its on-site player conversion and UX disciplines across its flagship brands; such as Betano which is one of the most promising betting brands in Germany and in other European countries.

LeanConvert will offer detailed insights on on-site behavioural analytics, enhancing Betano’s multi-million Euro campaign. Furthermore, LeanConvert optimization experts will provide deeper data and actionable insights, amplifying player conversion across its digital portfolio.

Steven Grech, Kaizen Gaming’s Director of Product, expressed his satisfaction for the deal with LeanConvert, while underlining the agency’s proven record in working and understanding the complexities of executing successful iGaming and sports betting campaigns. He also stated that: “There are a million agencies that promise they can optimise and accelerate. LeanConvert’s success within the gambling sector is well known at this point.”

From the other side, Tim Axon, LeanConvert’s CEO claimed that: “The long-term partnership will allow Kaizen to continuously improve the best customer experience possible in order to exercise the gaming company’s passion for results-driven innovation.”

Why choose Betano

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  • 30+ sports
  • Alternative handicaps in basketball
  • 65+ live tennis markets
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Betano is one of the most promising betting sites in Europe. I like how it follows the footsteps of Stoiximan.gr, which means high odds, a wide variety of markets and multiple features like MatchCombo, Request a Bet and Fast Markets. The Live Streaming service, which at first was only available for E-sports, now can be used in some countries for several sports and leagues. The native app is one of the easiest ones I have ever used and is continually upgrading. Unlike most sportsbooks, Betano focuses a lot on localization and soon will enter the Bulgarian market. However, there are also some areas I would like to see improvement. There are very few currencies available and many country restrictions. I would also like to see the 5% tax on German players absorbed by the bookmaker and the payout on live basketball to increase. Overall, it is remarkable how much Betano has managed to achieve so far. It is definitely one of the hottest new betting destinations at this point.

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