Entain offers $341.6m for Baltic operator Enlabs

8 Jan 2021

entain-logoEntain has made an offer to acquire the Baltic operator Enlabs putting on the table $341.6m. This offer means that Εntain (formerly known as GVC Holdings), the owner of Bwin, assesses each Enlabs share for $5.

Shareholders holding 42% of the total amount of Enlabs shares have undertaken to accept the offer.

Enlabs, is established in the Baltics and also operates in Eastern Europe and the Nordics through its brands Optibet and NinjaCasino. It is estimated to generate a net gaming revenue (NGR) of $109.8m for 2021.

Entain stated that this acquisition is in line with its expansion strategy across regulated international markets in which it does not yet operate. Enlabs’ chairman, Niklas Braathen, will stay in his role to help the group’s expansion into new markets.

Shay Segev, Entain’s CEO, stated that: “Enlabs is already a strong and rapidly growing business in its own right, but we now have a fantastic opportunity to turbocharge its growth by leveraging the power of our unparalleled proprietary technology, scale, product and marketing expertise.”

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