Ladbrokes has been extra aggressive on the last few months, since they have been opening their horizons in many different ways. Their latest deal is with Digital Sports Tech and their goal is to bring an application. By this app the players will have the opportunity to create their own custom bets, or prop bets as they are widely known, by using a proprietary algorithm developed by Digital Sports Tech. If this catchy idea will be successful, it could add a very profitable option for all the bookmakers worldwide.
So, this new partnership will allow Ladbrokes’ players to get to a new level of personalized sports betting. For example, if a punter wants to place a bet on a head-to-head statistical match-up between two players in a football match, the system would analyze the bet and ti will provide odds in real-time. The CEO of Ladbrokes, Dean Shannon, was more than excited for this new tool and he stated: “This product provides us with a meaningful point of difference in the marketplace from our competitors and enables us to further enhance the personalised betting experience that we continually strive to offer our customers.”.