Kindred Group founder announces departure

7 Dec 2020

kindred-unibetAnders Ström launched in 1997 a sports gambling operator for Swedish gamblers that would give them the chance to stake over the phone. The company was called Unibet. The Swedish sportsbook belongs nowadays to Kindred Group Plc. His company has grown over the years, establishing itself as a well-respected international bookmaker. Thus, Ström announced earlier this year that at the end of his current tenure as the non-executive chairman, he would leave the company.

During the first two years of its inception, Unibet saw its first major growth; having a dual-language, English and Swedish, website and an expansion in Malta. The acclaimed Swedish gaming operator is now the largest online gambling company to be listed on the Stockholm Stock Exchange; known nowadays as the Nasdaq Stockholm AB exchange.

Ström explained in his statement that: “Some years ago I made the promise to myself that before my 50th birthday, I would start to disengage from the forward positions in the companies that I am invested in, and spend more time managing the investments as such and with my family.” 

Ström turned 50 and is ready to depart. He continued saying that: “Kindred has undertaken a fantastic journey during the 23 years that have passed since I founded its most well-known brand, Unibet, and has developed into a great company with almost 30 million players, 1,600 employees, and with excellent further opportunities of growth with the right strategies and focus. Hence, I look forward to taking part in such a growth in value as an owner and investor.”

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No need for introduction for a brand like Unibet, a global power that has managed to take over the market with millions of active players. For 20+ years the bookmaker has been on a constant rising and it has reached many strategic regulated markets, like France, Italy and Australia among others. The Kambi sportsbook platform has always been a guaranteed solution, but that doesn’t mean that there are no negative points at the Scandi giant. I noticed that the last couple of years the odds took a slight downfall, especially in minor football leagues and N.American sports. There still are many complaints about the customer support, features like partial/auto Cashout and Quickbet should be added, while the winning limits seem ridiculous to my eyes. On the other hand, the odds on the top leagues are better than Bwin’s and equal to Bet365’s, while the wide range of sports, markets and payment methods are intriguing. I can’t ignore that Unibet is a safe and sound choice for a recreational player and it is fair to the brand, which has built a solid name throughout all these years.

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