Βetsson enters Kenya’s betting market

4 Dec 2020

Sportsbook Xmas PresentsThe Swedish bookmaker Betsson enters the Kenyan betting market via its Betsafe brand, which will be operated by the local company Bet High. The Kenyan firm is licensed by the Betting Control and Licensing Board.

Players will have an array of payment options in their hands making the wagering enjoyable. Bettors can place their stakes through the bookie’s website or via SMS messaging. Furthermore, Betsson’s entrance in Kenya will also create new jobs; with the plan being to appoint more than 150 people locally within the next two years. It is also worth mentioning that the operator has set as a goal to keep an eye on the local football talents allowing them to develop and nurture.

Bet High’s acting managing director, Alex Kobia, celebrated the news by stating: “Our Responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site. Our communication will initially be focused on responsible gaming messages and we will furthermore support Gamehelp, an organisation that supports Kenyans with gaming problem behavior. We are also the first gaming company to hire a Responsible Gaming Officer who will be dedicated to pursue and improve us in this area.”

Why choose Betsson

The Top Scandinavian Sportsbook
  • 94%+ on Totals & BTTS
  • Horse Racing
  • Cash out
  • Bet Builder
  • €50.000 daily withdrawal limit
  • Many local payment methods
  • 10+ available currencies
  • Mobile apps
Play now
-
BOOK SPY
BOOK SPY BONUS REVIEW

Betsson is one of the industry leaders in Scandinavia. The brand keeps walking down the road of legitimacy and legality after all the Betsson Group is listed on the stock exchange and transparency is always the target. The in house platform is quick and easy to use, both on mobile and desktop and product-wise, there are only a few black marks. Odds on secondary leagues are short, the brand tends to cut winners fast, while the stake limits on the events are mainly low. On the other hand, I like the odds on the top leagues, which can challenge those of Bet365 and are better than Bwin’s. Live streaming and the whole live betting section are a state of the art, while the quick withdrawals give an extra boost to the recreational bettors looking for a safe and legit bookie

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

The online sportsbook Vbet has extended the partnership with AS Monaco for three more years until 2025. The deal, which began in 2020, will allow the ...

Read more »

The Ministry of Culture and Gender Equality in Norway has begun consultations to introduce a new Gambling Act to replace the Lottery Act, the Totaliza...

Read more »

The online gaming giant Entain, the owner of brands like Interwetten, has won the Advanced Safer Gambling Standard award by GamCare for providing play...

Read more »

One of the pioneers of online betting, Interwetten, has signed a new regional long-term sponsorship deal with English football giants Liverpool FC. Fa...

Read more »

The global online sportsbook 1xBet recently paid out some big winnings. A bettor from Yaounde, Cameroon, signed up with the bookie and placed a 12 eve...

Read more »

The international online sportsbook NetBet has added Apple Pay as a payment option for French players giving locals another top-notch method for depos...

Read more »

The online gambling operator Kindred Group, which incorporates several brands like Unibet, has announced that it will further contribute to the mental...

Read more »

The Treasury of Kenya has published the 2022 Finance Bill, which re-introduces the controversial 20% tax rate on wagering stakes. Despite the protests...

Read more »

The international gaming operator Vbet has joined the International Betting Integrity Association (IBIA), adding to the platform’s global integr...

Read more »

The state-owned gaming operator in Finland, Veikkaus, has agreed on a double partnership with the Football Association of Finland (SPL) and the countr...

Read more »

LATEST BOOKMAKER PROMOTIONS