Betting group GVC set to rebrand as Entain

13 Nov 2020

gvc-holdingsGVC Holdings PLC has embarked on a new sustainable growth strategy that includes the rebranding of the company as Entain and the decision to pull out of all unregulated gambling markets by the end of 2023.

GVC owns among others the renowned bookmaker Bwin and its CEO, Shay Segev, stated regarding its new strategy that: “Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the user experience, and provide industry-leading levels of player protection”.

Segev underlined in a recent interview that his company’s focus will be on launching the brand in 50-60 regulated markets around the globe, including Mexico, Africa and central Europe.

The business will take further steps to ramp up its focus on player safety and protection, with the launch of the new Advanced Responsibility & Care (ARC) programme.

Another cornerstone of the plan is to boost esports and digital gaming overall, having set as a goal to strengthen its position in the US market as well.

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No introduction is needed for Bwin. They were the first betting giants, being founded in 1999 when they came to the spotlight as Bet And Win. Since 2016, they have been under new ownership - GVC Holdings - and have a clear white market strategy, acquiring domestic licenses in New Jersey, Sweden, Italy, Greece, France, and Spain. Bwin is regarded as a top-class bookmaker, but there are some massive pros and cons. The website is a little bit outdated, and the odds should be higher, especially at the top leagues. The absence of Asian bets and the slow withdrawal times are also a great minus. The same applies to the fast limitation on winning accounts, no matter if we are talking about a sharp or a recreational player. On the other hand, the live betting section comes with so many extra features, like Multiview and live streaming. The range of extra bets, both at the pre-match and live betting, sports and payment methods is huge and the mobile apps magnificent. No matter the disadvantages, Bwin will always be a safe place and a classic destination for the bettors.

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