Norwich City signs partnership with 888sport

3 Nov 2020

888-norwichNorwich City announced a new betting partnership with the acclaimed bookmaker 888sport. The renowned betting brand does not only have a strong presence in the UK and European football competitions but also offers a great variety of betting selections across a wide array of sports. Namely, the NFL, where it was recently named as an official betting partner in the UK and Ireland.

Guy Cohen, senior vice president and head of B2C at 888sport, said: “We’re proud to announce this new partnership with Norwich City and look forward to playing our part in what we hope will be an exciting, and successful, campaign both on and off the pitch."

Furthermore, Ben Tunnell, Norwich City’s commercial head stated: “We are thrilled to be adding 888sport to our wider partnership portfolio as European betting partners. 888sport is a huge brand that is well known within the football community. Throughout our negotiations, it has been clear that 888sport holds the Norwich City fans at the forefront of the partnership and we’re excited to bring this partnership to life over the course of the season.”

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Although 888 originally started as a casino & poker operator, in 2008 they brought their sportsbook to the spotlight and since then they keep improving their offering. 888sport has a clear white markets strategy. They now have licenses in the US, Spain, Italy, Sweden and in the UK among others. Although I don't usually comment on UX, design and gamification are amazing. Just 2 clicks are enough to place your live bet, up to 4 are needed for a pre-match wager, while features like Build a Bet, Instant Betting and Market Maker, enhance the betting experience. I love the variety of markets and the intriguing live betting section, which comes with an HD streaming service. The same goes for the variety of payment systems. On the other hand, while their odds are on most occasions around the average rate of what other books offer, they still need improvement on the secondary leagues/bets and on Asian lines. Also, the low limits on withdrawals need to be changed asap. Nonetheless, 888sport ranking is high among the punters and for sure is a sportsbook worth to be trusted and followed.

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