Norwich City signs partnership with 888sport

3 Nov 2020

888-norwichNorwich City announced a new betting partnership with the acclaimed bookmaker 888sport. The renowned betting brand does not only have a strong presence in the UK and European football competitions but also offers a great variety of betting selections across a wide array of sports. Namely, the NFL, where it was recently named as an official betting partner in the UK and Ireland.

Guy Cohen, senior vice president and head of B2C at 888sport, said: “We’re proud to announce this new partnership with Norwich City and look forward to playing our part in what we hope will be an exciting, and successful, campaign both on and off the pitch."

Furthermore, Ben Tunnell, Norwich City’s commercial head stated: “We are thrilled to be adding 888sport to our wider partnership portfolio as European betting partners. 888sport is a huge brand that is well known within the football community. Throughout our negotiations, it has been clear that 888sport holds the Norwich City fans at the forefront of the partnership and we’re excited to bring this partnership to life over the course of the season.”

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Even though 888 started as a casino and poker site, in 2008, the sportsbook came into the light. Since then, the offering has been steadily improving. It has moved its business to Gibraltar and has become one of the most established brands. It has a clear white markets strategy and focuses a lot on localization. It currently holds local licenses in countries with strict betting regulations, like Italy and Spain. In addition, it recently expanded to the US market, with the launch of the SI sportsbook. The horse and greyhound sections are excellent and you can utilize several features while betting. Nonetheless, there are some aspects I would like to see some enhancements. The site recently switched from the Kambi to an in-house built platform and faces the same problems as any new platform does. The number of markets offered, even for the top football events, has dropped considerably, especially compared to the competition. Also, there have been several instances where the Cash Out feature is suspended for a long period. Finally, the withdrawal times are rather slow. Overall, 888sport is a site worth trusting and following.

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