Parimatch signs two-year betting partnership with Everton FC

Everton has landed yet another important deal by teaming up with Parimatch, appointing it as the club’s official betting partner in Europe and in the CIS (Commonwealth of Independent States).

The partnership will last two years, allowing the betting company to promote itself on LED and ribbon perimetric stadium boards during matchdays. It will also be featured on the club’s online platforms and will have promotional marketing rights in the UK, while abiding with all local rules.

Parimatch, one of the most reputable betting names in the CIS region, has landed various deals, establishing its presence worldwide. In 2018 it became the official betting partner of UFC in Europe, Middle East and Africa. Moreover, it has lately completed major partnerships with Leicester City and Italian giants Juventus.

Everton Football Club’s commercial director, Alan McTavish, said: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners. This regionally-focused deal is an important addition to our partnerships roster.

Parimatch’s exclusive rights in CIS and Europe –as well as their rights to promote their brand in the UK– fits perfectly with our commercial strategy, as we diversify opportunities in many of our sector categories. We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.”.

Parimatch’s CEO, Sergey Portnov, added: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us. As a global betting brand, we already have exciting deals with UFC and in esports.

Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”.

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Parimatch has been a huge brand for the CIS since forever, but their most important improvement is that they keep enhancing their international presence. Apart from the local licenses in Cyprus, Russia and some minor Eastern European countries, they also actively target Tanzania & India. Additionally, they are about to turn their attention to more African territories, Pakistan and Brazil. By having Dale Willem Steyn as their ambassador they have gained points in awareness. I consider PM as a much more honest bookmaker than the majority of the CIS books. Moreover is a top choice for cricket or UFC betting and the lines are super competitive. On the other hand, the Air Parimatch site is complicated to me, while they haven’t improved the slow live betting acceptance. Overall, they are a decent sportsbook, promising to make worth your while.