Parimatch signs two-year betting partnership with Everton FC

Everton has landed yet another important deal by teaming up with Parimatch, appointing it as the club’s official betting partner in Europe and in the CIS (Commonwealth of Independent States).

The partnership will last two years, allowing the betting company to promote itself on LED and ribbon perimetric stadium boards during match days. It will also be featured on the club’s online platforms and will have promotional marketing rights in the UK while abiding by all local rules.

Parimatch Continues to Establish Itself as a Leading Brand

Parimatch, one of the most reputable betting names in the CIS region, has landed various deals, establishing its presence worldwide. In 2018, it became the official betting partner of UFC in Europe, the Middle East and Africa. Moreover, it has lately completed major partnerships with Leicester City and Italian giants Juventus.

Everton Football Club’s commercial director, Alan McTavish, said: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners. This regionally-focused deal is an important addition to our partnerships roster.

Parimatch’s exclusive rights in CIS and Europe –as well as their rights to promote their brand in the UK– fits perfectly with our commercial strategy, as we diversify opportunities in many of our sector categories. We have been impressed with Parimatch’s commitment to both innovation and ingenuity, and we look forward to working together to deliver maximum exposure in their key markets while offering an official betting service to our fanbase within those territories.”.

Parimatch’s CEO, Sergey Portnov, added: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us. As a global betting brand, we already have exciting deals with UFC and esports.

Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”.

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For more than 20 years, Parimatch has remained an elite brand for CIS countries. Besides the licenses in Cyprus and Kazakhstan, the operator also actively targets African and Asian countries like Tanzania, Nigeria, India, and Bangladesh, making giant leaps in terms of localisation. I firmly believe the payouts for the English Premier League and Cricket events are competitive in the industry; meanwhile, services like the unique Multimatch Bet Builder, the Quick Bet, and the Partial Cash Out enhance the sportsbook. In my view, the mobile apps for Android and iOS devices and instant withdrawals make Parimatch a decent betting destination. The average live betting odds and the low payouts for secondary Football and all Tennis events are significant drawbacks. Also, the many country restrictions and the strict verification policy are considered cons for the bookie. Finally, I should highlight that more payment methods would be excellent for bettors. Overall, the brand offers a decent sportsbook if you seek an instant payout bookie and an advanced Cricket offering.