PSG appoints 22Bet as their African betting partner

22 Sep 2020

22 africaOnline sports betting operator 22Bet has reached an agreement with French Ligue 1 champions Paris Saint-Germain. The two-year deal, ending 2022, will see 22Bet serving as the club’s first-ever official betting partner in Africa.

The company will -through this agreement- be able to advertise on LED boards within PSG’s stadium Parc des Princes. It will also have the opportunity to host a series of private events and competitions within the premises, giving out special prizes and tickets to its members and the club’s fans. Moreover, it will have access to VIP seats for all football matches.

Olatunji Idowu, 22Bet Africa’s director, commented: “We are thrilled to announce our partnership with one of the most premium and sought-after sports brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region.”.

PSG’s sponsorships director, Marc Armstrong, said from his side: “We are confident that 22BET will be an ideal partner for the club and that together we will be able to interact even more with our fan base in Africa, which is growing at great speed.” .

22Bet will subsequently increase its exposure to the vast African market, through the use of digital and virtual advertising technology, landing a deal of great importance.

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22bet has already been around for more than 5 years now and has managed to become one of the most popular bookmakers in the world, showing massive improvement. Out of everything, what impressed me the most was the level of localization. You will only find a handful of equal sites in terms of website languages, currencies, and local payment options. In addition, it stands out among other brands that run under the BetB2B platform. The instant withdrawals, the high betting limits, and the fast bet settlement are capable of satisfying even the most demanding bettors. On the minus side. some essential features like Bet Builder and Request a Bet are missing. Finally, the website could use some improvement in terms of gamification and design; it’s a little old-fashioned. However, 22bet has proven that it is a trusted site that is definitely worth your while.

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