888sport becomes betting partner of the NFL in the UK

Betting operator 888sport announced that it has signed a sports betting partnership agreement with the National Football League (NFL) in the United Kingdom and Ireland. More specifically, 888sport advertisements will be aired during UK and Irish broadcasts of Monday Night Football (MNF) and during the NFL playoffs and Super Bowl LV. The renowned bookmaker will also be the official partner of the NFL London games in 2021.

Chris Halpin, NFL executive vice president and chief strategy and growth officer, stated that they are very satisfied that they will be partnering up with 888sport, which will be their very first official betting partner in the UK. He also said that 888 is a brand that will help them deepen fans’ engagement with the sport. Moreover, he mentioned that this partnership will allow them to gain strategic insights that will shape their broader sports betting strategy.

It is worth noting that 888 is about to launch a new series of videos, named “The Punt”, on its social media channels, which will be featuring celebrities that will be discussing the latest news surrounding the NFL.

Guy Cohen, senior vice president and head of B2C at 888 Holdings, stated that this partnership will mark the start of an exciting new chapter for 888sport and that they are delighted to be partnering with such a big global brand like the NFL.

It is also worth noting that 888sport has also signed a sponsorship deal with the NFL’s New York Jets last year, which means that 888’s logo is still present at MetLife Stadium during the team’s matches and on the stadium’s video board during highlights.

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Even though 888 started as a casino and poker site, in 2008, the sportsbook came into the light. Since then, the offering has been steadily improving. It has moved its business to Gibraltar and has become one of the most established brands. It has a clear white markets strategy and focuses a lot on localization. It currently holds local licenses in countries with strict betting regulations, like Sweden and Spain. In addition, it recently expanded to the US market, with the launch of the SI sportsbook. The horse and greyhound sections are excellent and you can utilize several features while betting. Nonetheless, there are some aspects I would like to see some enhancements. The site recently switched from the Kambi to an in-house built platform and faces the same problems as any new platform does. The number of markets offered, even for the top football events, has dropped considerably, especially compared to the competition. Also, there have been several instances where the Cash Out feature is suspended for a long period. Finally, the withdrawal times are rather slow. Overall, 888sport is a site worth trusting and following.