888sport becomes betting partner of the NFL in the UK

Betting operator 888sport announced that it has signed a sports betting partnership agreement with the National Football League (NFL) in the United Kingdom and Ireland. More specifically, 888sport advertisements will be aired during UK and Irish broadcasts of Monday Night Football (MNF) and during the NFL playoffs and Super Bowl LV. The renowned bookmaker will also be the official partner of the NFL London games in 2021.

Chris Halpin, NFL executive vice president and chief strategy and growth officer, stated that they are very satisfied that they will be partnering up with 888sport, which will be their very first official betting partner in the UK. He also said that 888 is a brand that will help them deepen fans’ engagement with the sport. Moreover, he mentioned that this partnership will allow them to gain strategic insights that will shape their broader sports betting strategy.

It is worth noting that 888 is about to launch a new series of videos, named “The Punt”, on its social media channels, which will be featuring celebrities that will be discussing the latest news surrounding the NFL.

Guy Cohen, senior vice president and head of B2C at 888 Holdings, stated that this partnership will mark the start of an exciting new chapter for 888sport and that they are delighted to be partnering with such a big global brand like the NFL.

It is also worth noting that 888sport has also signed a sponsorship deal with the NFL’s New York Jets last year, which means that 888’s logo is still present at MetLife Stadium during the team’s matches and on the stadium’s video board during highlights.

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