888sport becomes betting partner of the NFL in the UK

14 Sep 2020

888sport-nfl-ukBetting operator 888sport announced that it has signed a sports betting partnership agreement with the National Football League (NFL) in the United Kingdom and Ireland. More specifically, 888sport advertisements will be aired during UK and Irish broadcasts of Monday Night Football (MNF) and during the NFL playoffs and Super Bowl LV. The renowned bookmaker will also be the official partner of the NFL London games in 2021.

Chris Halpin, NFL executive vice president and chief strategy and growth officer, stated that they are very satisfied that they will be partnering up with 888sport, which will be their very first official betting partner in the UK. He also said that 888 is a brand that will help them deepen fans’ engagement with the sport. Moreover, he mentioned that this partnership will allow them to gain strategic insights that will shape their broader sports betting strategy.

It is worth noting that 888 is about to launch a new series of videos, named “The Punt”, on its social media channels, which will be featuring celebrities that will be discussing the latest news surrounding the NFL.

Guy Cohen, senior vice president and head of B2C at 888 Holdings, stated that this partnership will mark the start of an exciting new chapter for 888sport and that they are delighted to be partnering with such a big global brand like the NFL.

It is also worth noting that 888sport has also signed a sponsorship deal with the NFL’s New York Jets last year, which means that 888’s logo is still present at MetLife Stadium during the team’s matches and on the stadium’s video board during highlights.

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Although 888 originally started as a casino & poker operator, in 2008 they brought their sportsbook to the spotlight and since then they keep improving their offering. 888sport has a clear white markets strategy. They now have licenses in the US, Spain, Italy, Sweden and in the UK among others. Although I don't usually comment on UX, design and gamification are amazing. Just 2 clicks are enough to place your live bet, up to 4 are needed for a pre-match wager, while features like Build a Bet, Instant Betting and Market Maker, enhance the betting experience. I love the variety of markets and the intriguing live betting section, which comes with an HD streaming service. The same goes for the variety of payment systems. On the other hand, while their odds are on most occasions around the average rate of what other books offer, they still need improvement on the secondary leagues/bets and on Asian lines. Also, the low limits on withdrawals need to be changed asap. Nonetheless, 888sport ranking is high among the punters and for sure is a sportsbook worth to be trusted and followed.

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