UK adopts measures to reduce underage online ads exposure

28 Aug 2020

bg councilBGC, the UK’s Betting and Gaming Council, has announced the implementation of a new set of measures in order to prevent underage audiences from being exposed to online gambling advertisements. In addition to the 6th edition of the Industry Code for Socially Responsible Advertising, new rules will require BGC’s members to ensure that all their sponsored (paid) social media ads will be targeting consumers aged 25 or over, unless the respective website is able to prove that its list is actually targeted at over 18’s. Moreover, operators will have to make sure that all gambling ads listed on search engines have clearly marked content for over 18’s and feature a 'safer gambling' message too. Accordingly, such ads on YouTube will only be visible to age-verified adult users.

Michael Dugher, BGC’s chief executive had a few things to say: “BGC members have a zero-tolerance attitude to under-18s betting and from requirements for safer gambling messages to restrictions on YouTube advertising, this new code shows how seriously the BGC, who represent regulated betting but not the National Lottery, take our responsibilities. At the same time, we urge the government to work with us to crack down on black market operators who have no interest in safer gambling or protecting their customers and do not work to the same responsible standards as BGC members. The Review of the Gambling Act will also provide further opportunities to improve standards and we look forward to working with the Government on this.”.

The new set of measures comes shortly after the BGC, always in close cooperation with the UKGC, praised the impact that the so-called ‘whistle-to-whistle’ ban has had in the UK. A ban on gambling-related ads during broadcasted sporting events that, as stated, has helped reduce the number of such ads seen by children by a massive 97%.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY
UFC 294: Makhachev vs Volkanovski Odds & Preview Featured Image

One of the biggest UFC events of the year takes place on Saturday, October 21 at the Etihad Arena in Abu Dhabi. UFC 294, starting at 19.00 BST, featur...

Read more »

Premier League Clubs Get Closer To Bookmaker Sponsorship Ban Featured Image

The front of the shirts of Premier League clubs will no longer feature logos from bookmakers once an agreement is reached. The deal would prohibit fro...

Read more »

Betano Lands Giannis Antetokounmpo As Global Brand Ambassador Featured Image

NBA star Giannis Antetokounmpo has signed a contract with Betano, making him their first-ever global brand ambassador. The Milwaukee Bucks superstar, ...

Read more »

Bet365 Continue Their Weekly 6 Scores Challenge Game Featured Image

Sports betting industry leader Bet365 has partnered with Incentive Games, a renowned free-to-play provider, to continue their highly popular weekly 6 ...

Read more »

22bet Awarded EPL Jerseys To Five Lucky Bettors Featured Image

Five of 22bet’s Kenyan users have received English Premier League jerseys after successfully predicting the correct score of Manchester United v...

Read more »

Betting Preview And Odds For Formula 1 2023 Season Featured Image

On March 3-5, the 24th Bahrain Grand Prix will mark the return of Formula One for its first full weekend of the new 2023 season. Max Verstappen, who h...

Read more »

Bet-at-home To Use EveryMatrix’s Sports Betting Platform Featured Image

European bookmaker Bet-at-home has launched its new sports betting solution from EveryMatrix, replacing its present platform. EveryMatrix’s Odds...

Read more »

Stake.com Becomes Official Partner Of Alfa Romeo F1 Team Featured Image

The renowned crypto bookmaker Stake.com recently signed a deal with Alfa Romeo F1 Team to become their name sponsor. The partnership is going to stand...

Read more »

1xBet Issues Press Release To Shoot Down Allegations Featured Image

On 25/1/2023, 1xBet issued a press release to shoot down claims from a recent article, that came to light stating that the bookmaker is currently faci...

Read more »

Stake.com Pays Out On Arsenal As Premier League Champions Featured Image

The online sportsbook Stake.com has already paid out on outright bets on Arsenal to win the league, as they went onto 50 points after 19 games with a ...

Read more »

LATEST BOOKMAKER PROMOTIONS
bookmaker banner
bookmaker banner