Close Bottom Menu CLOSE

Why join our Telegram

Telegram
  • list icon EXCLUSIVE Betting Bonuses
  • list icon 24/7 Pre-Match & Live Predictions
  • list icon New Unrestricted Bookmakers
  • list icon €1,000 In Monthly Giveaways
Join Our Community
Telegram

UK adopts measures to reduce underage online ads exposure

28 Aug 2020

bg councilBGC, the UK’s Betting and Gaming Council has announced the implementation of a new set of measures in order to prevent underage audiences from being exposed to online gambling advertisements. In addition to the 6th edition of the Industry Code for Socially Responsible Advertising, new rules will require BGC’s members to ensure that all their sponsored (paid) social media ads will be targeting consumers aged 25 or over unless the respective website is able to prove that its list is actually targeted at over 18’s. Moreover, operators will have to make sure that all gambling ads listed on search engines have clearly marked content for those over 18 and feature a 'safer gambling' message, too. Accordingly, such ads on YouTube will only be visible to age-verified adult users.

The Scope of the UK Safer Gambling Approach

Michael Dugher, BGC’s chief executive, had a few things to say: “BGC members have a zero-tolerance attitude to under-18s betting and from requirements for safer gambling messages to restrictions on YouTube advertising, this new code shows how seriously the BGC, who represent regulated betting but not the National Lottery, take our responsibilities. At the same time, we urge the government to work with us to crack down on black market operators who have no interest in safer gambling or protecting their customers and do not work to the same responsible standards as BGC members. The Review of the Gambling Act will also provide further opportunities to improve standards, and we look forward to working with the Government on this.”.

The new set of measures comes shortly after the BGC, always in close cooperation with the UKGC, praised the impact that the so-called ‘whistle-to-whistle’ ban has had in the UK. A ban on gambling-related ads during broadcast sporting events, as stated, has helped reduce the number of such ads seen by children by a massive 97%.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY
Tyson Fury vs Oleksandr Usyk Odds Featured Image

After a long wait, the boxing world is finally on the verge of crowing the first undisputed heavyweight champion since 1999, when Lennox Lewis took do...

Read more »

Conor McGregor Partners with Duelbits Featured Image

On May 13th, 2024, Duelbits, a leading site in crypto gambling, issued a press release to announce that it has partnered with MMA legend Conor McGrego...

Read more »

EveryMatrix Record Net Revenue in Q1 Featured Image

EveryMatrix announced that the company achieved a record €39 million in revenue in the year’s first quarter. This constitutes a stunning 66% inc...

Read more »

Conor McGregor Next Fight Odds Featured Image

After a nearly three-year absence, Conor McGregor will fight Michael Chandler in UFC 303 on June 30th. UFC president Dana White announced the clash, w...

Read more »

ΝΒΑ Investigates Raptors’ Center Jontay Porter for Betting Irregularities Featured Image

The Raptors Center became unavailable for March 25th’s clash against the Brooklyn Nets. The NBA intervened, and Porter sat out until the league ...

Read more »

Next Liverpool Manager Odds: Who Will Succeed Jurgen Klopp? Featured Image

Jurgen Klopp’s announcement that he will leave Liverpool at the end of the season shocked the football world. The German will depart from Anfiel...

Read more »

1xBet Announces Biggest Wins for 2023 Featured Image

It’s no secret that many players prefer Accumulator bets. The chance of winning huge sums of money with relatively small stakes is unmatched. To...

Read more »

Betting Odds On Formula 1 2024 Season Featured Image

Formula One is back for its 75th season, and the calendar starts with the Bahrain Grand Prix on March 1-3, 2024. After a record-breaking year with 19 ...

Read more »

UFC 298 Odds & Preview: Volkanovski vs Topuria Featured Image

One of the biggest UFC events of the year takes place on Saturday, February 17 at the Honda Center in Anaheim, California. UFC 298, starting at 23.00 ...

Read more »

Drake Loses $700k In UFC Fight Betslip Featured Image

Canadian rapper Drake’s curse continued as he lost $700k after placing a bet on UFC’s 297 main event fight of Sean Strickland vs Dricus Du Pless...

Read more »

LATEST BOOKMAKER PROMOTIONS
bookmaker banner
bookmaker banner