UK-based bookmaker Betfred has announced the extension of its World Snooker Championship sponsorship until 2022. It is considered the biggest snooker event worldwide, with an estimated audience of over 500 million people from as many as 120 countries. The deal was announced a few days ago, just after Ronnie O’Sullivan clinched yet another title after defeating Kyren Wilson.
World Snooker Tour chairman Barry Hearn said: “We have worked with Betfred on the World Championship for many years and we are delighted to extend the agreement. Over that time it has developed into a truly global event with a vast audience, and its reach continues to grow.”.
The company has also donated £25,000 to the Jessie May Children’s Hospice at Home, a charity helping families of terminally ill children across Bristol and the South West. As the tournament got underway, the operator announced £200 to be given for every century break, rounding up the total to £25,000 if 80 were made. The final count was 79, yet it was decided to count it as a century in order to reach the initial goal and ignite the £25,000 donation.
Betfred is the fourth gaming company to have sponsored the WS Championship since new laws regarding the advertising of tobacco products saw the end of an era to cigarette brand Embassy’s long-time support of the event back in 2005.
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Betfred is a well-known name among bettors in Britain. It is the epitome of uncomplicated betting, and one of the last UK betting giants still privately owned. The sportsbook was the first to offer a Lucky 15 bet and the first to pay out bettors before a result was guaranteed in 1998. The horse and greyhound racing sections are some of the most complete among online bookies. If you asked me who the best High Street bookmaker is, I would easily tell you, Betfred. However, the transition from shops to online betting has not been so smooth. You can see that most of their business still comes from the High Street, as the platform lacks finesse. The number of markets and payment methods available does not even come close to what the competitors are offering. In addition, for a sportsbook that has been online since 2004 and had a revenue of £10 billion in 2019, the expansion internationally has inexplicably been overlooked. Nonetheless, it is still one of the top options for all the major UK sports.