Melbet launches in Kenya

17 Aug 2020

kenya sky flagEuropean sports betting firm Melbet is expanding its presence in Africa by entering the Kenyan market. After already operating in Nigeria, Ghana and Uganda, the company is now launching in Kenya.

As Melbet’s head of Operations in Kenya Henry Omollo said: ”This is only the start of MELBET in Kenya. Our focus is on the people of Kenya and we are extremely delighted to offer Kenyans a product that is reliable, affordable, and most importantly trustable to the Kenyan people. Our sole purpose is to promote responsible gaming while creating multiple opportunities for the Kenyans. Our Affiliate partnership program is very open to anyone and our rates are amazing and unmatchable in this country.”.

The platform is set to be accessible through desktop, mobile and Android (mobile app), making a strong entrance among Kenya’s best betting sites. This comes in a crucial time, after the government had suspended the whole sports betting market in 2019 and blacklisted many bookmakers. Things are starting to shape up again in the country, and Melbet's response is fast towards it.

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Melbet has been around for almost 10 years, but especially during the past two years, they have improved their product and reliability, despite their still grey approach and the NV license. They acquired permission to operate in Kenya, Nigeria and Estonia, something showing their struggle to become even more legitimate. That is also proven by the fact that the complaints are less as time goes by. Their desktop site is still confusing though, while product-wise still has things to improve. The high odds on the best leagues, the extremely quick withdrawals and the variety of alternative markets and sports are the brand’s powerhouse. They still haven’t managed to add important and more specialised features, like Build a bet, Edit My Bet and a partial cashout for example, while the Asian market's odds need to be improved the soonest the possible. Nonetheless, Melbet is among the best grey bookmakers globally.

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