Melbet launches in Kenya

17 Aug 2020

kenya sky flagEuropean sports betting firm Melbet is expanding its presence in Africa by entering the Kenyan market. After already operating in Nigeria, Ghana and Uganda, the company is now launching in Kenya.

As Melbet’s head of Operations in Kenya Henry Omollo said: ”This is only the start of MELBET in Kenya. Our focus is on the people of Kenya and we are extremely delighted to offer Kenyans a product that is reliable, affordable, and most importantly trustable to the Kenyan people. Our sole purpose is to promote responsible gaming while creating multiple opportunities for the Kenyans. Our Affiliate partnership program is very open to anyone and our rates are amazing and unmatchable in this country.”.

The platform is set to be accessible through desktop, mobile and Android (mobile app), making a strong entrance among Kenya’s best betting sites. This comes in a crucial time, after the government had suspended the whole sports betting market in 2019 and blacklisted many bookmakers. Things are starting to shape up again in the country, and Melbet's response is fast towards it.

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Melbet have been established for around a decade, and over the last couple of years, they have really taken some strides to improve their offering and operate more legitimately. A Curacao license is not exactly a sign of reliability. Still, the reviews from users have improved over time, while they have taken the measures to operate in Nigeria and Kenya legally. When it comes to the product, there is much that I like, such as high prices on top leagues, plenty of variety when it comes to providing alternative markets and features such as Cashout and Multi-view live streaming. However, features that I expect to see, such as Bet Builder and Bet Editor, are missing, and there’s no ability to make a partial cashout. In addition, the website design is muddled and not easy to navigate around. Thankfully, the iOS and Android apps offer a solution for mobile users. Customer service is also good nowadays, with swift withdrawals always welcome. Ultimately there’s much for Melbet to improve, but they’re doing a lot right and everything points to further growth.

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