William Hill begins partnership with Be The House

7 Dec 2016

William HillWilliam Hill seems to invest on the traditional Roulette game and as a part of this thought, they came to an agreement with the game solution company “Be The House”. This agreement will bring the use of a very innovative feature in Hills’ traditional roulette. The new feature is called “Cash In Roulette” and offers bets over consecutive spins of a roulette wheel, in addition to the traditional single-spin roulette. The launch of this product will have the potential to bring higher payouts for the players, as well as the ability to cash out during a multi-spin bet.

Seth Freedman, CEO and co-founder of Be The House commented on this agreement. “The online casino vertical has been lacking a truly innovative product for some time now. We firmly believe that "Cash In Roulette" is a game-changer for operators and players alike.”. On the other hand, William Mathieson, who is the Head of gaming development at William Hill, admitted that he has never seen something so innovative when it comes to a roulette product. He also stated that the variety of offered bets will make this product an exciting proposition for novice and professional players as well.

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Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.

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