William Hill begins partnership with Be The House

7 Dec 2016

William HillWilliam Hill seems to invest on the traditional Roulette game and as a part of this thought, they came to an agreement with the game solution company “Be The House”. This agreement will bring the use of a very innovative feature in Hills’ traditional roulette. The new feature is called “Cash In Roulette” and offers bets over consecutive spins of a roulette wheel, in addition to the traditional single-spin roulette. The launch of this product will have the potential to bring higher payouts for the players, as well as the ability to cash out during a multi-spin bet.

Seth Freedman, CEO and co-founder of Be The House commented on this agreement. “The online casino vertical has been lacking a truly innovative product for some time now. We firmly believe that "Cash In Roulette" is a game-changer for operators and players alike.”. On the other hand, William Mathieson, who is the Head of gaming development at William Hill, admitted that he has never seen something so innovative when it comes to a roulette product. He also stated that the variety of offered bets will make this product an exciting proposition for novice and professional players as well.

Why choose William Hill

Home of betting
  • More than 35 sports
  • UK/Gibraltar licenses
  • 2,000+ events daily
  • Live Streaming
  • Build your Odds
  • Full/Partial Cash Out
  • Request a Bet
  • Android/iOS app
Play now
Home of Betting
BOOK SPY
BOOK SPY BONUS REVIEW

Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

UK online gambling operators’ claims of a growing black market are being denied by the UKGC ahead of the government’s review of the country’s ga...

Read more »

Kaizen Gaming has signed a deal with the website optimisation company LeanConvert to enhance its on-site player conversion and UX disciplines across i...

Read more »

Betfair introduced its sports betting exchange to the Italian market aiming at expanding its betting offering in the country. However, the Italian gov...

Read more »

Entain has made an offer to acquire the Baltic operator Enlabs putting on the table $341.6m. This offer means that Εntain (formerly known as GVC Holdi...

Read more »

The Malta Gaming Authority (MGA) is willing to appoint a new chief executive. In its job post, MGA stated that it’s looking for a “dynamic, passionate...

Read more »

William Hill has announced the acquisition of Alfabet S.A.S., a Colombian gambling operator. The globally known betting company William Hill stated th...

Read more »

Russia’s online bookies have received a postponement from the proposed regulatory changes; hoping that the government will change its mind regarding t...

Read more »

The ATP Tour has lifted the two-year ban on men’s tennis tournaments signing deals with sports betting operators. The ATP Tour reached the decision to...

Read more »

The Spanish minister of Consumer Affairs, Alberto Garzón, is about to start a public consultation on a new draft Royal Decree designed to make the cou...

Read more »

Skrill and Neteller have informed sportsbooks that they will not be processing online gambling payments in Norway anymore. Both e-wallets will stop ac...

Read more »

Latest Betting Offers