William Hill begins partnership with Be The House

7 Dec 2016

William HillWilliam Hill seems to invest on the traditional Roulette game and as a part of this thought, they came to an agreement with the game solution company “Be The House”. This agreement will bring the use of a very innovative feature in Hills’ traditional roulette. The new feature is called “Cash In Roulette” and offers bets over consecutive spins of a roulette wheel, in addition to the traditional single-spin roulette. The launch of this product will have the potential to bring higher payouts for the players, as well as the ability to cash out during a multi-spin bet.

Seth Freedman, CEO and co-founder of Be The House commented on this agreement. “The online casino vertical has been lacking a truly innovative product for some time now. We firmly believe that "Cash In Roulette" is a game-changer for operators and players alike.”. On the other hand, William Mathieson, who is the Head of gaming development at William Hill, admitted that he has never seen something so innovative when it comes to a roulette product. He also stated that the variety of offered bets will make this product an exciting proposition for novice and professional players as well.

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During the early years of online betting, being registered to William Hill’s website was considered a sign of prestige. One of the leading worldwide brands, Will Hill remains stable and secure, always reliable, by carrying the proud tradition of British bookmakers. They have also kept the traditional horse racing and greyhound betting. Football and other sports (especially minor leagues outside Britain) have been massively reworked through the years and are now considered one of their best suites. They remain a traditional choice for every punter, however we would like to see an increase in their limits on some less popular events.

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