The ever growing business and the ongoing development and improvements that Unibet has shown at the last few years, brought another big change, at the corporation’s name. The decision was taken at the general meeting in Stockholm by the shareholders who approved the proposed change of the name of the holding company from Unibet Group plc to Kindred Group plc. Unibet’s renaming was a necessary change, since there will be a massive extension to the company’s multi-brand strategy. The company now has ten consumer facing brands in their portfolio.
After the change in the name, Anders Ström, who is Chairman of the Board of Directors of Unibet Group, commented on this change of direction for the company: “Changing our group name from Unibet Group to Kindred Group marks an historic step for our company, founded almost twenty years ago. We are now in a position to move Kindred Group into the future with enhanced clarity and flexibility, creating better conditions for future growth in a dynamic and changing business environment.”.
Why choose Unibet
- The most reliable Swedish bookie
- High payout rate
- Huge variety of sports and betting options
- Great live streaming service with many sport events available
- Great choice for tennis punters
- Mobile apps for all the platforms and tastes
- Withdrawals free of charge
- Great visuals, multi language support service
Unibet provides all the players with every feature that can be found on any top bookmaker, apart from asian handicaps and credit card payments. However this can be easily offset by their amazing promotions and really good odds, as well as one of the best mobile betting platforms. They also have one of the highest payouts among European-based bookmakers, and they offer frequent bonuses and Live Streaming free of charge. Unibet.com is available in 16 different languages and are constantly focusing more on their international expansion, as they make their entry to many newly regulated markets.