The ever growing business and the ongoing development and improvements that Unibet has shown at the last few years, brought another big change, at the corporation’s name. The decision was taken at the general meeting in Stockholm by the shareholders who approved the proposed change of the name of the holding company from Unibet Group plc to Kindred Group plc. Unibet’s renaming was a necessary change, since there will be a massive extension to the company’s multi-brand strategy. The company now has ten consumer facing brands in their portfolio.
After the change in the name, Anders Ström, who is Chairman of the Board of Directors of Unibet Group, commented on this change of direction for the company: “Changing our group name from Unibet Group to Kindred Group marks an historic step for our company, founded almost twenty years ago. We are now in a position to move Kindred Group into the future with enhanced clarity and flexibility, creating better conditions for future growth in a dynamic and changing business environment.”.
Why choose Unibet
- 10,000 Live Events/Month
- 300+ Extra Markets for Elite Leagues
- Bet Builder
- Request A Bet
- Cash Out
- Fast Markets
- Mobile App
- 24/7 Customer Support
Unibet needs no introduction, even for newbies, after 20+ years of experience in the betting industry. The brand provides exceptional services in strategically regulated markets, like Australia and Italy, licensed by MGA and UKGC, among other local permits. The massive range of 40+ sports, 250,000 yearly events, and 10,000 monthly ones secures several alternative options for their million bettors. The odds for high-profile leagues, like the English Premier League and the NBA, create an attractive Sportsbook alongside handy features like Live Streaming, Bet Builder, Request A Bet, and Cash Out. The Live Chat is available 24/7, and the website offers 15 languages. However, I have noticed that the in-play prices and the odds for secondary and lower-tier leagues have a downfall, while the absences of Partial/Auto Cash Out and Quick Bet services are notable. The winning limits are high, and the payment methods offer alternatives, but two significant drawbacks are the need for cryptocurrencies and a quicker response to E-mail requests. I also firmly believe that the app is one of the most modern in the industry. Overall, Unibet is a safe bookmaker, ideal for recreational bettors, with several valuable services for them.